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Marketing Campaign Manager - SLED

3 weeks ago
United States
Full-time
Mid Level
Lead Generation Specialist
Marketing and Growth
Google Ads Google Analytics HubSpot LinkedIn Ads Salesforce
Apply Now
TCP Software

TCP Software

TCP Software provides workforce management solutions for over 35 years, offering automated timekeeping, leave management, and employee scheduling services to improve operational efficiency.

Professional Services
251-1K
Founded 1988
View All Jobs 16

Description

  • Plan, execute, and optimize integrated demand generation campaigns across Google Ads, LinkedIn, display networks, and other paid channels.
  • Own paid campaign strategy for assigned SLED verticals by aligning messaging, targeting, ICPs, buyer personas, and funnel stages.
  • Collaborate with product marketing, creative, content, and marketing operations to ensure campaigns are on-brand and optimized for lead capture and conversion.
  • Use Salesforce and marketing automation platforms to track campaign performance, pipeline contribution, and ROI.
  • Manage campaign budgets and forecasts while improving cost per lead and cost per opportunity.
  • Experiment with new platforms and tactics such as intent data, ABM platforms, syndication, and social to reach high-value audiences.
  • Partner with sales and BDR teams to support lead follow-up, closed-loop reporting, and lead quality alignment.
  • Measure and report on pipeline contribution, efficiency, funnel performance, engagement, and execution outcomes.

Requirements

  • 4–7 years of experience in B2B demand generation or paid media campaign management, ideally in SaaS or technology.
  • Proven success managing Google Ads, LinkedIn Ads, and other paid digital channels to drive pipeline and revenue.
  • Hands-on experience with Salesforce, Marketo or HubSpot, and familiarity with ABM platforms such as Demandbase or 6sense.
  • Strong understanding of B2B buyer journeys, funnel metrics, and campaign attribution.
  • Experience marketing to state/local governments, higher-ed, and K-12 is preferred but not required.
  • Analytical mindset with experience building performance dashboards and optimizing campaigns based on data.
  • Proficiency in Excel and Google Analytics; Looker Data Studio experience is a plus.
  • Excellent communication and project management skills with the ability to manage multiple campaigns simultaneously.
  • Collaborative, resourceful, and proactive, with the ability to own results from strategy through execution.
  • Must be able to sit for prolonged periods, work on a computer, lift up to 15 pounds, and travel up to 10%.

Benefits

  • Competitive salary plus uncapped commission.
  • 20 days of PTO plus 13 companywide holidays.
  • 8 hours to volunteer and support the community.
  • Comprehensive health, dental, vision, and 401(k) benefits.
  • Work/life setup designed to support your success.
  • Employee Choice Benefit.

Interested in this position?

Apply directly on the company website

Apply Now

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