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Senior Demand Generation Lead

1 hour, 42 minutes ago
Israel
Senior
Lead Generation Specialist
Sales and Business Development
Content Marketing Cybersecurity Google Ads HubSpot LinkedIn Ads
Apply Now
Sweet

Sweet

Sweet is a cloud runtime security suite that focuses on critical cloud risks and provides pivotal insights to enhance operations.

$12M raised
View All Jobs 14

Description

  • Own and execute the end-to-end demand generation strategy to drive pipeline and revenue growth.
  • Build and scale account-based marketing (ABM) programs aligned with sales priorities and target accounts.
  • Lead content-based campaigns that support brand and product marketing initiatives.
  • Oversee paid growth strategy across channels and align it with broader demand efforts.
  • Collaborate closely with Sales, BDRs, Product Marketing, and MarkOps on targets, messaging, and performance.
  • Develop integrated programs across ABM, content, paid channels, and field marketing.
  • Partner with Sales to accelerate revenue in complex, multi-stakeholder enterprise sales cycles.
  • Build scalable inbound motions and execute initiatives quickly to meet pipeline goals and KPIs.

Requirements

  • 6+ years of experience in B2B demand generation or growth marketing in enterprise SaaS, preferably cybersecurity.
  • Hands-on experience managing PPC campaigns on Google and LinkedIn, including A/B testing and optimization.
  • Proven track record of driving pipeline and revenue in complex sales cycles.
  • Strong understanding of ABM, attribution models, and paid media strategies.
  • Forward-thinking, hands-on approach to AI-based demand tools and processes.
  • Experience with marketing automation platforms such as HubSpot or Marketo.
  • Data-driven mindset with a solid understanding of funnel metrics, attribution, and ROI.
  • Excellent English communication skills and ability to work cross-functionally in a global environment.
  • Self-starter who is comfortable working in a fast-paced startup environment.

Interested in this position?

Apply directly on the company website

Apply Now

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