Senior Demand Gen Manager

1 week, 3 days ago
Full-time
Senior
Sales and Business Development
Knak

Knak

Knak is a no code email and landing page creation platform for enterprise marketing teams. Create beautiful, on-brand campaigns quickly and seamlessly integrate with top marketing automation platforms.

Internet Software & Services
51-250
Founded 2015
$25M raised

Description

  • Drive Knak’s full-funnel demand generation strategy to generate qualified pipeline, revenue growth, and efficient customer acquisition.
  • Plan and execute integrated campaigns across paid media, lifecycle email, content syndication, webinars, events, SEO, and retargeting.
  • Translate revenue goals into demand generation plans that improve conversion, reduce CAC, and accelerate pipeline velocity.
  • Manage and optimize web and digital touchpoints so prospects move smoothly from ad to landing page to conversion.
  • Lead the day-to-day work of SEO and paid consultants and align their execution with brand campaigns and ICP targeting.
  • Build distribution strategies to extend the reach of benchmark reports, product launches, POVs, and customer stories.
  • Partner with content, lifecycle email, sales, RevOps, and product marketing teams to translate narratives, value propositions, and launches into channel-ready programs.
  • Lead forecasting, budgeting, reporting, and spend optimization to improve pipeline creation, influenced revenue, and market share.
  • Run experiments and testing across targeting, channels, creative, and formats using attribution, incrementality, and A/B testing.
  • Monitor competitive digital strategies and test emerging formats and channels to keep Knak differentiated.

Requirements

  • 6–10+ years of experience in demand generation, growth marketing, or performance marketing within a B2B SaaS environment.
  • Proven track record of building and scaling demand programs that drive measurable pipeline and revenue impact.
  • Deep understanding of full-funnel marketing, SaaS metrics such as CAC, LTV, payback, activation, and retention, and experimentation frameworks.
  • Fluency in LinkedIn Ads, Google Ads, ABM platforms, and SEO strategy, with hands-on experience managing significant budgets.
  • Strong analytical mindset and comfort using data to diagnose performance, prioritize opportunities, and guide decision-making.
  • Experience partnering cross-functionally with Sales, Product Marketing, RevOps, and Product teams.
  • Hands-on experience with marketing automation tools and lifecycle marketing programs.
  • Experience managing agencies, consultants, or freelancers and getting quality work from partners.
  • High degree of agency, including bias for action, strong follow-through, and excellent operational discipline.
  • Bonus points for experience marketing to Marketing Ops or technical SaaS buyers, working closely with brand/content teams, using Google Analytics and LinkedIn Ads Manager, and testing short-form video, meme-led ads, or interactive campaigns.

Benefits

  • Competitive salaries and equity in the company.
  • Great benefits package.
  • Paid vacation.
  • Life leave days for personal emergencies and unexpected life events.
  • Team lunches and off-sites.
  • Commitment to career growth and development.
  • Inclusive, barrier-free working environment with interview accommodations available if needed.

Interested in this position?

Apply directly on the company website

Apply Now

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