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Head of Go-to-Market, Thrive

4 hours, 34 minutes ago
Anywhere, United States
Full-time
Senior
Marketing Strategist
Sales and Business Development
Databricks Figma Notion
Apply Now
SWORD Health

SWORD Health

SWORD Health provides AI-powered digital physical therapy solutions designed to prevent pain, support recovery, and enhance overall health, while also aiming to transform the rehabilitation industry through innovative technology and clinical oversight.

Health Care Providers & Services
251-1K
Founded 2015
$324M raised
View All Jobs 16

Description

  • Own Thrive’s positioning, messaging house, and narrative architecture.
  • Develop competitive intelligence on global MSK and workforce wellbeing competitors, including offerings, pricing, packaging, channels, and regional strength.
  • Create buyer-facing materials such as one-pagers, ROI frameworks, demo scripts, case studies, RFP content, and sales decks.
  • Lead sales and consultant enablement through training, playbooks, objection handling, and certification.
  • Map market opportunities and systematically research international segments.
  • Translate market and competitive insights into product feedback and roadmap recommendations.
  • Drive message consistency across geographies and sales channels.
  • Build evidence-based narratives that help buyers understand Thrive’s differentiation and value.

Requirements

  • 7+ years in product marketing and/or GTM, with clear ownership of positioning and competitive strategy.
  • Demonstrated ownership of product marketing/positioning, GTM strategy, and sales/field enablement.
  • Experience working cross-functionally with sales and customer success.
  • Experience building competitive intelligence from scratch.
  • Currently at, or recently from, a Head, Director, or VP-level GTM or product marketing role.
  • Strong writing and clear thinking abilities.
  • Genuine AI fluency, including systematic use of AI tools for market intelligence, opportunity canvassing, or competitive research.
  • Experience selling into multinational or multi-geography buyers.
  • Healthcare, digital health, or employer benefits experience is a plus.
  • US preferred; strong candidates globally will be considered.
  • This is an individual contributor role.
  • Applicants must have the legal right to work in the United States; visa sponsorship is not provided.

Benefits

  • Competitive compensation including base, variable, and equity.
  • Equity shares.
  • Comprehensive health, dental, and vision insurance.
  • Life and AD&D insurance.
  • Health Savings Account (HSA).
  • Discretionary PTO plan.
  • Parental leave.
  • Flexible working hours and a remote-first work environment.
  • 401(k).
  • Paid company holidays.
  • Free digital therapist for you and your family.

Interested in this position?

Apply directly on the company website

Apply Now

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