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Digital Marketing Manager

4 hours, 56 minutes ago

United States

Full-time

Mid Level

Marketing and Growth

Content Marketing CSS E-commerce Email Marketing Facebook Ads Google Ads HTML JavaScript Python Shopify UX Design

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Sun Home Saunas

Industrial Conglomerates

1-10

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Description

Maintain and expand buying guides, comparison pages, and product content with verified, source-backed claims.
Collaborate with the Social Media Manager on content that supports both organic reach and conversion goals.
Serve as the day-to-day point of contact with the performance agency and push back when strategy or reporting does not add up.
Review creative briefs, ad copy, email templates, landing pages, and other assets, providing detailed feedback and confirming changes are implemented before launch.
Attend weekly design review meetings with the web design agency and provide marketing feedback on UX, content, and brand consistency.
Coordinate cross-channel messaging so paid media, email, organic content, product launches, and promotions tell the same story.
Read and synthesize weekly performance reports, cross-checking data across GA4, Shopify, Klaviyo, Meta Ads, and Google Ads when results look off.
Oversee agency execution in Klaviyo by reviewing flow performance, segmentation logic, and campaign results.
Own the campaign calendar and ensure timing across promotions, email cadence, paid media, and site experience stays aligned.
Set up and QA promotional mechanics in Shopify, including discounts, gift-with-purchase offers, and landing pages.
Act as first-pass triage for platform issues across Shopify, Google Merchant Center, Impact, Klaviyo, and related tools.
Own vendor support communications and follow issues through to resolution with the appropriate internal or external partner.

Requirements

3-5 years of experience in DTC ecommerce marketing with hands-on execution across content and campaign management.
Proficiency with Klaviyo, including flows, segmentation, and reporting.
Experience with Shopify Admin, including discounts, product management, and basic operations.
Strong writing skills with the ability to create factually precise, persuasive content for an $8K+ price point.
Analytical rigor and comfort navigating GA4 beyond surface-level dashboards.
Ability to question data quality, spot broken tracking or incorrect metrics, and identify when something does not pass the smell test.
Technical literacy to recognize issues such as broken tags, failing discounts, or platform errors and explain them clearly.
Demonstrated ability to synthesize complex information before acting.
Experience marketing high-AOV products ($1,000+) is preferred.
Familiarity with GEO / generative engine optimization or a clear point of view on AI-driven product discovery is preferred.
Experience working alongside a performance agency is preferred.
CRO experience or strong intuition for conversion optimization is preferred.
Comfort diagnosing browser-level technical issues such as console errors, network failures, or tags not firing is preferred.
Any level of technical building ability with HTML, CSS, Liquid, JavaScript, or Python is preferred.
Comfort using AI tools in daily workflow and applying them to real operational or analytical problems is expected.

Benefits

$115,000 annual salary.
Fully remote work environment.
Flexible hours.
Attractive PTO schedule.
Competitive compensation and benefits package.
Opportunity to grow with the company and help shape its ecommerce future.
Role at a fast-growing company recognized as a Great Place to Work® 2025-2026.

Interested in this position?

Apply directly on the company website

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