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Product Marketing Manager

1 month, 1 week ago
United States
Full-time
Mid Level
Product Marketing Manager
Product Management
Copywriting Email Marketing HubSpot
Apply Now
Subsplash

Subsplash

Subsplash is a design-centric software company that equips churches with mobile apps, websites, and online giving to engage and grow their audiences, creating smart and inspiring experiences for leading churches worldwide.

Internet Software & Services
251-1K
Founded 2005
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Description

  • Lead go-to-market execution, positioning, and messaging for self-serve, direct-to-consumer products.
  • Design and optimize the customer lifecycle from awareness through trial, purchase, and upgrades.
  • Use product usage and funnel analytics to identify conversion opportunities and leakage.
  • Create benefit-oriented copy for landing pages, emails, headlines, and in-product messaging.
  • Develop messaging and campaigns with Marketing to generate demand and revenue.
  • Bridge Sales, Marketing, Product, and executive stakeholders to maintain alignment.
  • Assess product roadmaps and prioritize opportunities for growth and additional revenue.
  • Represent Marketing in Product sprint reviews and advocate for customer and product needs.
  • Monitor the competitive landscape across sales-led and direct-to-consumer church technology offerings.

Requirements

  • 3+ years of product marketing or growth marketing experience, including direct B2B SaaS experience.
  • B2C product marketing or marketing experience preferred.
  • Proficiency with product marketing and analytics tools such as Pendo, Arcade, HubSpot, or ThoughtSpot.
  • Strong understanding of SaaS growth metrics, including activation, trial-to-paid conversion, PQL volume, and expansion revenue.
  • Experience using AI platforms such as Claude or Gemini to improve workflows and output.
  • Excellent written communication and conversion-focused copywriting skills.
  • Working knowledge of go-to-market campaign planning, execution, and measurement.
  • Ability to work independently, manage multiple projects, and operate effectively in ambiguity.
  • Passion for products serving churches, ministries, and nonprofits.
  • Bachelor’s degree in marketing, business, or a related field preferred.
  • Must reside in an eligible U.S. state: AL, AR, AZ, CO, FL, GA, ID, IA, IN, KS, KY, MO, MI, MN, NC, NM, OK, OH, OR, SC, SD, TN, TX, UT, VA, WA, or WY.

Benefits

  • $110,000–$120,000 annual compensation.
  • 100% remote work for employees residing in eligible states.
  • Generous paid time off.
  • Medical, dental, and vision coverage.
  • 401(k) matching.
  • Culture-building events.

Interested in this position?

Apply directly on the company website

Apply Now

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