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Senior Product Marketing Manager, Core (Remote, US)

5 hours, 10 minutes ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing Digital Marketing
Apply Now
Newsela

Newsela

Newsela is an Instructional Content Platform that supercharges reading engagement and learning in every subject. They provide engaging, relevant instructional content for teachers that both educates and inspires. With a focus on meaningful classroom le...

Diversified Consumer Services
251-1K
Founded 2013
$172M raised
View All Jobs 12

Description

  • Lead end-to-end GTM strategies for national and state-level core curriculum launches.
  • Define positioning, value propositions, messaging, and buyer personas for Threads & Themes.
  • Analyze customer behavior, district procurement cycles, market trends, and competitive offerings.
  • Develop ABM strategies with Sales, Revenue Marketing, and RevOps for high-value adoption opportunities.
  • Create sales enablement materials, including pitch decks, training, battlecards, sample kits, and objection guides.
  • Establish and optimize cross-functional GTM processes, communication cadences, and operating models.
  • Develop thought leadership, white papers, content campaigns, and educator resources.
  • Produce consistent customer-facing collateral across sales, digital, campaign, and enablement channels.
  • Define GTM success metrics and optimize strategies based on performance insights.

Requirements

  • 7+ years of experience in product marketing, GTM strategy, or related marketing roles.
  • Experience leading complex product launches and cross-functional initiatives.
  • Deep understanding of K–12 buying cycles, district procurement, and education personas.
  • Proven ability to use buyer insights and competitive intelligence to shape GTM and sales strategies.
  • Track record of driving adoption, engagement, and revenue through GTM execution.
  • Ability to translate complex curriculum capabilities and instructional frameworks into differentiated messaging.
  • Strong strategic thinking, independent execution, and cross-functional influence.
  • Exceptional written communication, storytelling, and customer-facing content skills.
  • Ability to travel approximately twice per quarter.
  • Successful completion of a pre-employment background check.

Benefits

  • Base compensation of $117,000–$130,000 USD, plus incentive stock options and benefits.
  • Fully remote work with a monthly technology stipend.
  • Comprehensive medical benefits with employer premium and HSA contributions.
  • Gym reimbursement, pet insurance, Calm app access, and other wellness benefits.
  • Parental leave, fertility support, adoption assistance, and family benefits.
  • 401(k) plan with employer match.
  • Flexible PTO, paid sick time, company holidays, and winter break.
  • Annual learning and development allowance for training, conferences, and educational materials.

Interested in this position?

Apply directly on the company website

Apply Now

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