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Director of Growth & Product Marketing

6 hours, 14 minutes ago
United States
Full-time
Executive
Product Marketing Manager
Product Management
Email Marketing SEO Social Media Marketing
Apply Now
Stand Together

Stand Together

Stand Together is a philanthropic community that empowers changemakers to address the underlying issues of significant societal challenges in America, focusing on areas such as education, healthcare, and fostering bipartisan collaboration.

Diversified Consumer Services
251-1K
View All Jobs 27

Description

  • Own the acquisition and conversion funnel across paid search, social-to-web, partner inbound, and PR, and run weekly growth experiments with the data team.
  • Design segment-aware go-to-market entry points that move each audience from first touch to first contribution efficiently.
  • Run the lifecycle and email program so campaigns support the full user journey from initial contact through repeat civic action.
  • Partner with product and engineering on SEO and GEO to improve branded and topic search visibility and AI-overview citations.
  • Own leader-side growth as partner self-service launches, including how leaders discover BTP, build a page, and publish their first opportunity.
  • Define and report growth metrics tied to the product, including story submissions, contribution actions per visitor, share-through rate, engagement, and organic ranking.
  • Own the content engine, including storytelling templates, onboarding copy, website copy, the email program, and partner toolkits.
  • Lead editorial planning and manage the content strategist and content calendar while maintaining a consistent brand voice.
  • Run the user-generated content motion by capturing social proof, amplifying high-performing content, and feeding insights back into product.
  • Own the support experience, including the transition from contractor-based support to an in-house model and the standards for coverage and quality.
  • Oversee partner and leader onboarding, training, place-based activations, and day-to-day support through the customer success lead.
  • Build self-service support resources such as help content, FAQs, and resource pages that scale with the user base.
  • Close the loop between support and product by turning recurring friction into prioritized product and content fixes.
  • Manage and develop a small team of a Content Strategist and Customer Success Lead, and partner closely with product, engineering, data, and creative teams.

Requirements

  • Track record of owning a funnel end-to-end, including acquisition, conversion, onboarding, and retention, with strong data discipline.
  • Experience in product marketing, growth, or lifecycle marketing on a consumer or community-facing platform.
  • Strong content and editorial judgment, including the ability to define brand voice and edit for impact.
  • People leadership experience across content and customer-facing functions, with a record of developing a small team to high output.
  • Comfort building in a fast-moving v1 environment where the roadmap is still forming and the feedback loop is weekly.
  • Fluency with modern growth and analytics tools, including event-based instrumentation, lifecycle tooling, and SEO/GEO.
  • Enthusiasm for Stand Together's vision and principled approach, and commitment to its culture and values.
  • Experience in a civic, social impact, or movement-building context, preferred.
  • Proven ability to build a growth function from scratch, preferred.
  • Experience with user-generated content at scale and related trust and safety considerations, preferred.

Benefits

  • 6% 401(k) match with immediate vesting.
  • Flexible time off.
  • Comprehensive health and dental plans.
  • Wellness and mental health support through Peloton and Talkspace.
  • Competitive salaries.
  • Bonus opportunities.
  • A non-hierarchical environment focused on growth and development.

Interested in this position?

Apply directly on the company website

Apply Now

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