RemoteLeaf Logo
Log in Sign up

Head of Marketing

3 days, 23 hours ago
United States, Canada
Full-time
Lead
Head of Marketing
Marketing and Growth
Content Marketing Digital Marketing HubSpot Salesforce SEO
Apply Now
SpryPoint

SpryPoint

SpryPoint provides cutting-edge cloud-based solutions for utilities, enhancing customer service and operational efficiency in North America.

Electric Utilities
51-250
Founded 2011
View All Jobs 9

Description

  • Own and scale inbound and outbound revenue marketing programs to create pipeline in partnership with Sales.
  • Build and manage digital demand generation programs, including SEO/GEO, paid media, email nurture, content-led acquisition, and ABM campaigns.
  • Develop account-based marketing strategies that build early buyer awareness before RFPs are issued.
  • Design and execute AI-assisted outbound campaign sequences with Sales leadership and SDR outreach.
  • Lead field marketing programs, including regional roundtables, executive events, and prospect activations that convert to pipeline.
  • Develop and manage partner co-marketing programs with key channel partners.
  • Own strategy and executive oversight for the annual event calendar, including trade shows, executive engagements, speaking opportunities, hosted events, and conferences.
  • Plan and lead SpryPoint’s annual client conference, including programming, sponsorship, logistics, and attendee experience.
  • Own market positioning, category narrative, competitive differentiation, and buyer-facing messaging across channels.
  • Build messaging architecture, competitive intelligence, and sales enablement assets such as battlecards, objection handling, ROI tools, and case studies.
  • Partner with Product and leadership on launches and translate technical capabilities into buyer-relevant value propositions.
  • Direct content strategy, brand consistency, and web presence as demand generation assets.
  • Partner with RevOps on lead scoring, ABM targeting, reporting cadence, dashboards, and marketing performance visibility.
  • Assess the current marketing contractor stack and recommend future team structure and hiring needs.
  • Manage the full marketing budget and work cross-functionally with Sales, RevOps, Product, and external partners.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree is a plus.
  • 8+ years of B2B SaaS marketing experience.
  • At least 3 years in a director or senior director-level role with pipeline accountability.
  • Proven track record of building inbound pipeline programs from scratch.
  • Strong working knowledge of product marketing fundamentals, including messaging architecture, competitive positioning, buyer personas, and sales enablement.
  • Pipeline-accountable mindset with experience owning MQL and SQL targets and presenting attribution and revenue contribution data.
  • Experience leading a lean marketing team, directing contractors, and building full-time staff incrementally.
  • Strong people management skills with the ability to assess performance and act decisively when standards are not met.
  • Expert fluency in HubSpot, Salesforce, and marketing analytics tools; ZoomInfo or equivalent intent-data platforms is a plus.
  • Preferred experience marketing to government, utility, quasi-government, or infrastructure buyers with long, multi-stakeholder procurement cycles.
  • Preferred experience owning large annual client conferences and high-investment industry event programs.
  • Preferred background in high-growth, PE-backed, scale-up SaaS environments.
  • Preferred familiarity with channel partner marketing and partner-influenced pipeline reporting.
  • Preferred experience building or scaling a product marketing function, or working closely with a PMM team.

Benefits

  • Remote, full-time position.
  • Opportunity to lead a high-impact marketing function at a growth-stage SaaS company.
  • Direct ownership of a meaningful annual client conference and major event programs.
  • Budget authority for a substantial marketing program, including a $1M client conference investment.
  • Opportunity to shape team structure, future hires, and marketing operating model.
  • Exposure to executive leadership and strategic influence across Sales, RevOps, and Product.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

JetBrains

Head of B2B Marketing

JetBrains 1K-5K Internet Software & Services

JetBrains is seeking a Head of B2B Marketing to shape and execute global marketing efforts for its business customers across SMB, mid-size, and enterprise segments, working from an office or remotely.

United Kingdom Netherlands Armenia Poland Serbia Spain Czech Republic Germany Cyprus Full-time Lead Head of Marketing
Digital Marketing
17 hours, 24 minutes ago
Extreme Networks

Sr. Director of North America Field Marketing

Extreme Networks 1K-5K IT Services

Extreme Networks is hiring a Senior Director of North America Field Marketing to lead Americas field marketing strategy and execution across North America and Latin America, with the goal of driving pipeline, revenue influence, and market presence.

United States Full-time Executive Head of Marketing
CRM Machine Learning
18 hours, 24 minutes ago
Offchain Labs

Vice President of Marketing

Offchain Labs 11-50 Internet Software & Services

Offchain is seeking a remote Vice President of Marketing to shape the company’s market narrative and lead marketing execution for its blockchain infrastructure and Ethereum ecosystem products.

Anywhere Full-time Executive Head of Marketing
Blockchain Content Marketing Ethereum Social Media Marketing
21 hours, 54 minutes ago
Submer

Vice President, Brand & Communications (Marketing) (Global)

Submer 51-250 IT Services

Rubix is seeking a Vice President of Brand & Communications to lead global brand, messaging, and communications for its AI data center and digital infrastructure business, shaping market perception and company growth across a rapidly evolving industry.

United States United Kingdom Full-time Executive Head of Marketing
Digital Marketing
1 day, 1 hour ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers