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Senior Campaign Manager, ABX

9 hours, 57 minutes ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
HubSpot Salesforce
Apply Now
Sprout Social

Sprout Social

Sprout Social offers a comprehensive social media management and engagement platform that enables businesses to effectively manage their social media presence, streamline customer care, and derive actionable insights from analytics to drive growth.

Professional Services
251-1K
Founded 2010
View All Jobs 5

Description

  • Own the ABX strategy and coordinate how target account programs drive pipeline and revenue.
  • Partner closely with Field Marketing on target account selection, engagement planning, and shared execution.
  • Own paid digital strategy and third-party digital sponsorships, including channel mix, audience targeting, and bid strategy.
  • Build and manage account-level web personalization and retargeting across the web funnel.
  • Define content strategy and persona-level messaging frameworks for the ABX motion.
  • Own intent signal strategy and align with Revenue Operations on prioritization, account scoring, and pipeline data.
  • Build and maintain full-funnel attribution models, reporting dashboards, and campaign measurement infrastructure.
  • Use performance insights to optimize channel mix, targeting, and spend.
  • Collaborate with Marketing Operations on data flows and campaign infrastructure.
  • Present regular reporting on ABX impact to Sales and Marketing leadership.

Requirements

  • 8+ years of experience in B2B demand generation, integrated campaign management, or account-based marketing, preferably in SaaS or technology.
  • Proven experience scaling ABM/ABX programs for enterprise accounts across 1:1, 1:few, and 1:many motions.
  • Experience operating as a strategic individual contributor without direct management authority.
  • Ability to influence and align stakeholders across Sales, Marketing, and Operations, including senior leadership.
  • Demonstrated experience with enablement, sponsorship management, and performance reporting in an ABX or demand generation context.
  • Strong analytical skills with the ability to turn engagement data into actionable insights and executive-ready reporting.
  • Exceptional communication and stakeholder management skills.
  • Hands-on experience with ABM platforms such as 6sense or Demandbase, and marketing automation platforms such as Marketo or HubSpot (preferred).
  • Familiarity with Salesforce and multi-touch attribution/pipeline measurement frameworks (preferred).
  • Experience with intent data activation, account scoring, and buying group engagement strategies (preferred).
  • Background in enterprise SaaS GTM motions, including exposure to both sales-led and product-led growth environments (preferred).
  • Experience developing Sales and SDR enablement materials tied to active ABX programs (preferred).

Benefits

  • Competitive annual salary of $120,000–$165,000, with geographic ranges up to $199,000 in Zone 1.
  • Restricted stock units (RSUs) under Sprout’s equity plan.
  • Premium medical, dental, and vision insurance for employees and dependents.
  • Free access to Modern Health, including coaching, therapy sessions, and digital wellness resources.
  • 401(k) with a 50% company match on the first 6% of contributions.
  • Flexible Paid Time Off plus ten paid holidays and Rest & Recharge days.
  • Up to 16 weeks of paid parental leave.
  • Annual $1,000 Lifestyle Spending Account, plus home office and internet stipends for remote work support.
  • 100% employer-paid life and disability insurance.
  • 16 hours of paid volunteer time and a charitable donation match.

Interested in this position?

Apply directly on the company website

Apply Now

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