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Senior Director, Growth Marketing (Alma)

2 weeks, 6 days ago
Anywhere
Full-time
Lead
Growth Marketing Manager
Marketing and Growth
Affiliate Marketing HIPAA SEM
Apply Now
Spring Health

Spring Health

Spring Health is a company that offers a comprehensive and personalized mental healthcare solution for teams and families. They provide clinically proven technology and world-class providers to deliver precise care tailored to individual needs, elimina...

Health Care Providers & Services
1K-5K
Founded 2016
$366M raised
View All Jobs 16

Description

  • Own and expand the paid acquisition engine across SEM, paid social, programmatic/display, OLV/OTT, and affiliate channels.
  • Define and execute a paid marketing roadmap with clear targets, KPIs, and ROI accountability.
  • Identify and unlock new platforms and tactics to drive scalable growth beyond paid media.
  • Collaborate with Brand and Creative teams to improve testing velocity across message, audience, and assets.
  • Partner with Finance on growth planning, budgets, acquisition targets, and payback alignment.
  • Align patient and provider growth strategies to prevent channel cannibalization and support marketplace network effects.
  • Oversee lifecycle marketing across the full customer journey for patients and providers.
  • Partner with Product and Engineering to improve conversion quality and growth surfaces.
  • Lead build-vs-buy decisions for martech and channel plumbing.
  • Own measurement frameworks, including incrementality testing, MMM, and reporting within privacy constraints.
  • Hire, mentor, and manage a high-performing growth team across paid and organic channels.
  • Advise senior leadership on growth strategy, marketplace dynamics, and investment decisions.

Requirements

  • 10+ years in performance marketing, demand generation, or growth marketing leadership.
  • Experience scaling acquisition programs at significant spend levels.
  • Experience hiring and leading growth marketing teams of 10+.
  • Experience deploying AI-forward or AI-native marketing strategies and tooling.
  • Hands-on experience with structured experiments and A/B testing.
  • Strong martech and attribution expertise, including build-vs-buy decisions, incrementality testing, MMM, and privacy-preserving measurement.
  • Ability to communicate complex performance marketing topics clearly to executives, boards, and non-expert stakeholders.
  • Familiarity with consumer growth dynamics.
  • Experience leading a full-funnel strategy and exceeding goals.
  • Preferred: experience in regulated environments such as healthcare, fintech, or insurance, with working knowledge of HIPAA and data privacy standards.
  • Preferred: product-led growth experience.
  • Preferred: familiarity with two-sided marketplaces.
  • Preferred: experience partnering closely with Engineering and Product.
  • Preferred: background scaling affiliate and partner marketing programs in consumer categories.

Benefits

  • Remote-first work environment.
  • Medical, dental, and vision insurance through Aetna and MetLife, including FSA and HSA plans.
  • 401(k) plan through ADP.
  • Lifestyle Spending Account for health, wellness, and family care.
  • Monthly co-working space stipend and monthly work-from-home stipend.
  • Financial wellness benefits, EAP access, and financial perks/rewards programs.
  • One-time home office stipend.
  • Inclusive family and medical leave, 12 paid holidays, 1 Alma Give Back Day, and flexible PTO.

Interested in this position?

Apply directly on the company website

Apply Now

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