Director, Brand Strategy

1 month ago
Full-time
Lead
Data Science and Analytics
Spreetail

Spreetail

Spreetail is an ecommerce growth partner focused on accelerating brands and channels to compete for tomorrow’s ecommerce customer. They purchase products from top partners, list on major marketplaces, and provide next-day order fulfillment with their i...

Internet Software & Services
251-1K
Founded 2006
$208M raised

Description

  • Develop and execute data-driven brand growth strategies that increase GMV, traffic, conversion, profitability, and market share across ecommerce channels.
  • Lead and mentor a pod of Brand Strategy Managers through coaching, accountability, and ongoing development.
  • Build strategic partnerships with brands to secure incremental marketing funding and improve return on investment.
  • Drive cross-functional alignment with Merchandising, Creative, Content, and Channel teams to identify growth opportunities and improve execution speed.
  • Analyze performance metrics and use insights to inform business decisions and optimize channel performance.
  • Own multi-channel growth initiatives across major retail marketplaces such as Amazon, Walmart, and Target.
  • Identify and implement process improvements, reporting efficiencies, and incrementality opportunities to scale performance.
  • Influence executive-level decisions and shape strategic brand investments.
  • Support a high-performing team responsible for traffic, conversion, profitability, and market share expansion.

Requirements

  • 8+ years of experience in ecommerce, online retail, or marketplace environments.
  • Proven track record of scaling brands across platforms such as Amazon, Walmart Marketplace, Target Plus, and other major digital retail channels.
  • Experience building and leading multi-channel brand marketing strategies, including media planning, catalog optimization, and search growth initiatives.
  • Proven ability to analyze performance metrics such as traffic, conversion, ROAS, contribution margin, and market share.
  • Demonstrated success leading, coaching, and developing high-performing teams in a fast-paced, high-growth environment.
  • Strong relationship management and communication skills.
  • Experience influencing internal stakeholders and external brand partners.
  • Bachelor’s degree is not required.
  • Preferred/alternative backgrounds and non-linear career paths are welcome.
  • Must reside in one of the states eligible for the Work Your Way program.

Benefits

  • Flexible Work Your Way remote work model with the ability to choose where you work most effectively each week.
  • Quarterly in-person collaboration in Lincoln for team building, community engagement, and All-Hands meetings.
  • Generous vacation policy and paid time off when needed.
  • Paid time off for your wedding week.
  • Paid parental leave and support for parents of growing families.
  • Affordable medical, dental, and vision plans with coast-to-coast coverage.
  • Free telehealth and on-demand mental health resources.
  • Paid time off for volunteerism and community impact.

Interested in this position?

Apply directly on the company website

Apply Now

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