Associate Director, CRM & Martech

2 months, 2 weeks ago
Full-time
Lead
Data Science and Analytics
Spotify

Spotify

Spotify is a leading global audio streaming service empowering artists and inspiring fans worldwide with over 70 million tracks. It has 365 million users, including 165 million subscribers, across 178 markets.

Media
Founded 2006

Description

  • Lead the strategy and execution of CRM and marketing technology for advertiser acquisition, engagement, retention, and revenue growth.
  • Design and scale lifecycle marketing programs through experimentation, automation, and continuous learning.
  • Build and optimize audience segmentation, lead management, and campaign orchestration across channels.
  • Own the CRM and Martech roadmap to ensure tools and systems are integrated, scalable, and aligned with business goals.
  • Partner with Product, Engineering, Data, and Sales to deliver data-driven marketing solutions.
  • Drive adoption of AI and automation to improve personalization, efficiency, and speed of insight.
  • Oversee measurement frameworks, attribution models, and reporting to support decision-making.
  • Lead and develop a high-performing team with clear priorities, ownership, and operating rhythms.

Requirements

  • 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally in a B2B or ads environment.
  • 5+ years of experience leading and developing teams.
  • Experience designing and scaling lifecycle marketing programs that drive measurable business outcomes.
  • Hands-on experience with CRM and CDP ecosystems such as Salesforce and mParticle.
  • Experience partnering cross-functionally with Product, Engineering, Data, and Sales to deliver integrated solutions.
  • Comfort working with data and analytics and translating insights into recommendations and actions.
  • Experience with experimentation frameworks and using testing to inform strategy and optimization.
  • Experience implementing emerging technologies, including AI, to improve marketing effectiveness.

Benefits

  • Base salary range of $160,147 to $228,781 plus equity.
  • Health insurance.
  • Six-month paid parental leave.
  • 401(k) retirement plan.
  • Monthly meal allowance.
  • 23 paid days off.
  • 13 paid flexible holidays.
  • Paid sick leave.

Interested in this position?

Apply directly on the company website

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