Director of Lifecycle Marketing

5 hours, 44 minutes ago
Full-time
Lead
Marketing and Growth
Splitero

Splitero

Splitero provides homeowners with the opportunity to access their home equity by offering cash today in exchange for a share of their home's future appreciation, aiming to improve their financial options without incurring additional debt or monthly pay...

Banks
11-50
Founded 2021
$6M raised

Description

  • Own the end-to-end lifecycle marketing strategy across the homeowner journey.
  • Design and build customer journeys, segmentation strategies, testing roadmaps, and personalization initiatives.
  • Develop lifecycle messaging frameworks, email content, templates, and campaign briefs.
  • Manage day-to-day lifecycle programs, campaign calendars, and optimization efforts.
  • Define KPIs, reporting, and experimentation frameworks to improve conversion and lead-to-fund velocity.
  • Design personalized programs within fair-lending and compliance guardrails.
  • Partner cross-functionally with Marketing, Product, Sales, Operations, Analytics, and Engineering.
  • Serve as the lifecycle platform subject-matter expert and partner with the MarTech PM on journey architecture, data governance, audience strategy, and reporting.
  • Build and lead a lifecycle team within 6–12 months.
  • Launch campaigns and optimize programs as a hands-on solo operator initially.

Requirements

  • 7+ years of experience in Lifecycle Marketing, Email Marketing, CRM, Retention Marketing, or Customer Marketing.
  • People-management experience, including building and/or leading a team.
  • Deep hands-on experience with Salesforce and SFMC (Salesforce Marketing Cloud).
  • Experience building lifecycle strategies and owning execution from strategy through optimization.
  • Strong understanding of journey architecture, segmentation, personalization, testing, reporting, and lifecycle best practices.
  • Excellent email marketing, copywriting, and customer communication skills.
  • Strong analytical mindset with experience measuring business impact.
  • Comfort operating in a fast-paced, high-growth environment.
  • Experience in fintech, lending, financial services, proptech, or other regulated industries, preferred.
  • Experience partnering with Product, Engineering, and Data teams, preferred.

Benefits

  • On-target earnings of $210,000 to $235,000, including base salary and a biannual bonus.
  • Comprehensive healthcare plans for employees and their families, available on the first day.
  • Flexible PTO and a parental leave policy.
  • Monthly cell and internet stipend.
  • Access to any WeWork location.
  • Strong tech stack and resources to support your work.
  • Inclusive, transparent, and collaborative team culture.

Interested in this position?

Apply directly on the company website

Apply Now

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