Associate Manager, Consumer Lifecycle Marketing, New

6 hours, 13 minutes ago
Full-time
Mid Level
Marketing and Growth
DoorDash

DoorDash

DoorDash empowers small business owners by providing an affordable and convenient platform for local delivery services, primarily focusing on restaurant food delivery.

Air Freight & Logistics
10K-50K
Founded 2012

Description

  • Own the new consumer onboarding strategy from sign-up through habituation, including milestones, trigger logic, channel sequencing, and success metrics.
  • Iterate on core onboarding programs using a structured test-and-learn approach to improve conversion rates.
  • Expand channel and surface coverage by adding new touchpoints across push, SMS, in-app, and other surfaces.
  • Introduce personalization based on customer attributes, behavioral signals, and segment data.
  • Manage onboarding budget allocation across channels and make data-informed investment decisions.
  • Build and own the measurement framework for onboarding KPIs and performance reporting.
  • Surface insights from funnel performance to inform ongoing strategy and program improvements.
  • Partner cross-functionally with Product, Analytics, and Operations on definitions, data access, and new surface opportunities.

Requirements

  • 4–6+ years of experience in lifecycle, CRM, or retention marketing.
  • Strong technical depth in CRM marketing.
  • Experience with CRM platforms such as Braze, Iterable, or Salesforce Marketing Cloud.
  • Experience executing campaigns across email, push, SMS, and in-app channels.
  • Strong test-and-learn orientation with experience running structured experiments and interpreting results.
  • Experience managing a marketing budget and making investment decisions based on performance and business impact.
  • Ability to use data to diagnose funnel drop-off and translate findings into improvement plans.
  • Strong cross-functional collaboration skills with Product, Analytics, and Operations.
  • High agency and an ownership mindset.
  • Experience in a fast-moving, iterative environment is preferred.

Benefits

  • Base salary range of $108,800 to $160,000 USD.
  • Opportunities for equity grants.
  • 401(k) plan with employer matching.
  • 16 weeks of paid parental leave.
  • Medical, dental, and vision benefits.
  • 11 paid holidays.
  • Disability and basic life insurance.
  • Flexible paid time off for salaried roles, plus 80 hours of paid sick time per year.
  • Wellness benefits, commuter benefits match, and a mental health program.

Interested in this position?

Apply directly on the company website

Apply Now

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