Mixam

Mixam is an online platform that offers high-quality printing services at affordable prices. They provide a wide range of printing options including art prints, booklets, catalogs, comic books, graphic novels, and more. Mixam aims to simplify the print...

Commercial Services & Supplies

Industrials

11-50 (45)

Founded 2007

Links

View All Jobs

Lifecycle & CRM Marketing Manager

6 hours, 28 minutes ago

United States

Full-time

Senior

Email Marketing Manager

Marketing and Growth

Copywriting Email Marketing HubSpot

Apply Now

Mixam

Commercial Services & Supplies

11-50

Founded 2007

View All Jobs

Description

Own the end-to-end lifecycle and retention strategy across email, SMS, loyalty, segmentation, testing, and CRM tooling.
Diagnose customer behavior and identify risk and opportunity to design targeted interventions that improve customer journeys.
Build, execute, QA, report on, and continuously optimise lifecycle campaigns, flows, and messaging across markets.
Own Mixam Rewards activation and optimisation, including onboarding, points education, redemption, tier progression, and lapsed-member reactivation.
Develop lifecycle segmentation and journey strategies using acquisition source, purchase history, product affinity, lifecycle stage, engagement, and loyalty status.
Launch and govern the SMS channel, including consent capture, segmentation, lifecycle use cases, testing, and reporting.
Partner with Data to define retention metrics and translate insights into automations and tests that drive revenue.
Build and manage a rigorous A/B testing roadmap across messaging, offers, flows, and creative assets.
Collaborate with Marketing, Data, Pricing, Product, Customer Operations, and Design while independently owning messaging and performance.
Assess the current lifecycle technology stack and recommend the long-term operating model across Klaviyo, HubSpot, SMS, data, consent, automation, reporting, and integrations.

Requirements

Demonstrable experience in lifecycle, CRM, retention, or e-commerce marketing with measurable results.
Deep hands-on Klaviyo experience, including flows, segmentation, campaigns, QA, testing, reporting, and deliverability.
Proven ability to independently own lifecycle or retention strategy, not just produce email campaigns.
Experience building processes and operating models from scratch in fast-paced startup environments.
Strong analytical judgment with experience running and interpreting A/B tests and cohort behavior.
Experience owning or scaling loyalty, rewards, membership, or tiered customer programs.
Comfort using analytics, automation, and AI-enabled tools responsibly to improve insight, production, and workflow efficiency.
Strong copywriting and messaging instincts for clear, persuasive, action-driven communication.
Experience with HubSpot CRM or assessing CRM and marketing automation stack requirements is preferred.
Ability to work autonomously as an individual contributor and move comfortably between strategy and execution.

Benefits

20 days of PTO, increasing with tenure.
401(k) contributions.
Medical, dental, vision, and life insurance options with company contributions.
Hybrid working arrangement.
Office snacks.
Apple equipment provided.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Director of Lifecycle Marketing

Splitero 11-50 Banks

Splitero is hiring a Director of Lifecycle Marketing to own the homeowner lifecycle journey and lead programs that improve conversion, accelerate pipeline velocity, and reactivate high-intent prospects.

Anywhere Full-time Lead Email Marketing Manager

$210k-$235k

Copywriting CRM Email Marketing Salesforce

5 hours, 43 minutes ago

Apply

5 hours, 43 minutes ago

Email Marketing Specialist

American Marketing Association 1K-5K Professional Services

The American Marketing Association is hiring a remote Email Marketing Specialist to own its high-volume email channel and manage campaign execution, reporting, and coordination across the organization.

United States Full-time Mid Level Email Marketing Manager

$60k-$65k

Asana Copywriting Email Marketing

5 hours, 58 minutes ago

Apply

5 hours, 58 minutes ago

Associate Manager, Consumer Lifecycle Marketing, New

DoorDash 10K-50K Air Freight & Logistics

DoorDash is seeking an Assoc Manager of Customer Lifecycle Marketing to own and improve the new consumer onboarding lifecycle, driving sign-up to habitual use across multiple channels and touchpoints.