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Demand Generation Manager

1 month, 2 weeks ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Email Marketing Google Ads HubSpot LinkedIn Ads Oracle Salesforce SAP SQL
Apply Now
Spinnaker Support

Spinnaker Support

Spinnaker Support provides third-party support and managed services for enterprise software, specializing in solutions for Oracle, SAP, Salesforce, and Microsoft, helping organizations enhance the value and adaptability of their software while reducing...

Internet Software & Services
251-1K
Founded 2002
View All Jobs 3

Description

  • Develop, execute, and optimize multi-channel demand generation programs across email, paid media, content syndication, webinars, events, and ABM.
  • Own the full marketing funnel from awareness through MQL-to-SQL handoff, ensuring quality, velocity, and volume.
  • Build and manage account-based marketing programs targeting enterprise accounts in key verticals and geographies.
  • Partner with sales leadership to align on ICP, account tiering, and pipeline coverage goals.
  • Own campaign execution and lead management in Pardot, including segmentation, scoring, nurture workflows, and lifecycle programs.
  • Maintain data hygiene and lead routing integrity across Pardot and Salesforce.
  • Build and manage campaign tracking, UTM frameworks, and attribution models to ensure accurate performance reporting.
  • Own weekly and monthly reporting on pipeline contribution, MQL/SQL volume, conversion rates, CAC, and campaign ROI.
  • Build dashboards that give marketing and sales leadership clear visibility into performance.
  • Partner with content, creative, field marketing, and partner marketing teams to coordinate assets and regional programs.

Requirements

  • 5+ years of B2B demand generation or growth marketing experience, ideally within enterprise technology, SaaS, or IT services.
  • Hands-on expertise with at least one enterprise marketing automation platform such as Pardot, HubSpot, Marketo, or Eloqua; platform fluency is required.
  • Deep proficiency in Salesforce CRM for campaign tracking, lead management, and pipeline reporting.
  • Proven track record of building programs that generate measurable pipeline, not just lead volume.
  • Strong analytical skills with the ability to build reports, interpret funnel data, and present insights to senior leaders.
  • Experience running ABM programs targeting enterprise accounts.
  • Excellent cross-functional communication and project management skills.
  • Prior experience with Pardot specifically is preferred.
  • Experience in third-party software support, managed services, or enterprise IT services is preferred.
  • Familiarity with intent data platforms such as Bombora, 6sense, or Demandbase is preferred.
  • Experience managing paid media programs across LinkedIn, Google Ads, and programmatic channels is preferred.
  • Exposure to content syndication programs and analyst relations such as Gartner or Forrester is preferred.

Benefits

  • Base salary range of $115,000 to $125,000 USD.
  • Compensation aligned to market data and geographic location.
  • Final pay determined by education, experience, knowledge, skills, abilities, and location.

Interested in this position?

Apply directly on the company website

Apply Now

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