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Campaign Manager

3 hours, 56 minutes ago
United States
Full-time
Senior
Lead Generation Specialist
Project and Program Management
Google Analytics Salesforce SEO Tableau
Apply Now
Sonatype

Sonatype

Sonatype provides secure software development solutions by leveraging open source and artificial intelligence, ensuring that organizations can build applications quickly and safely through automated governance, policy enforcement, and comprehensive mon...

Internet Software & Services
51-250
Founded 2008
$155M raised
View All Jobs 14

Description

  • Lead strategy, development, execution, and optimization of full-funnel global campaigns.
  • Coordinate campaign planning and execution across sales, customer success, and marketing to drive business outcomes.
  • Develop detailed creative briefs that define design direction, copy, targeting, segmentation, content, and goals.
  • Build audience- and segment-specific outreach strategies, including channel mix and communication vehicles.
  • Collaborate with cross-functional teams including product marketing, analytics, marketing operations, brand, creative, communications, content, field marketing, sales, agencies, and partners.
  • Measure and report on campaign performance to generate insights and share learnings with stakeholders.
  • Optimize campaigns using performance metrics, conversion data, and traffic analysis.
  • Stay current on emerging channels, martech, partners, and best practices to improve paid efforts.
  • Help standardize planning, execution, and reporting as a global center of excellence.
  • Participate in regional events, forecast calls, and content development as part of campaign activation.

Requirements

  • 8-10+ years of marketing experience in a demand generation role with performance reporting responsibilities.
  • Experience in a B2B and/or tech company, preferred.
  • Proven ability to influence decision-makers in a fast-paced, matrixed organization.
  • Experience with end-to-end lifecycle, sales, and marketing initiatives.
  • Experience creating and stewarding strategic briefs.
  • Experience prioritizing high-intent audience targets and optimizing user journeys.
  • Experience guiding creative A/B testing.
  • Experience with marketing automation, digital content marketing, social media, and SEO.
  • Experience with integrated marketing and sales lead flow and accountability reporting.
  • Strong understanding of Google Analytics, Tableau, and other reporting tools.
  • Experience with campaign programs for a SaaS tech company, agency or in-house, preferred.
  • Understanding of software developers, engineers, and DevOps personas, preferred.
  • Experience with Salesforce, Marketo, 6sense, Demandbase, and other marketing technologies, preferred.
  • Experience planning and driving paid media across channels such as GDN, Adobe Cloud, LinkedIn, Facebook, and Twitter, preferred.
  • Hands-on experience leading the creation and execution of regional events, preferred.

Benefits

  • Remote work indicated by #REMOTE.
  • Flexible working practices.
  • Parental leave.
  • Diversity and inclusion working groups.
  • Paid volunteer time off (VTO).
  • Company Wellness Week, during which operations shut down for a week to support personal growth and rest.

Interested in this position?

Apply directly on the company website

Apply Now

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