Senior Director, Demand Generation

1 month, 1 week ago
Full-time
Lead
Sales and Business Development
SecurityScorecard

SecurityScorecard

SecurityScorecard is a cybersecurity company that provides a powerful AI-driven platform to identify and eliminate cyber risks across all attack surfaces.

IT Services
251-1K
Founded 2014
$292M raised

Description

  • Develop and execute a demand generation strategy to drive awareness, engagement, and demand for SecurityScorecard’s cybersecurity solutions.
  • Lead account-based marketing efforts for high-value accounts in collaboration with sales and marketing teams.
  • Plan and run multi-channel campaigns across email, digital advertising, social media, webinars, events, and content marketing.
  • Use data and analytics to measure campaign performance, optimize programs, and share actionable insights with stakeholders.
  • Align demand generation activities with sales objectives and collaborate closely with the sales team.
  • Partner with product marketing, content, and creative teams to develop audience-specific messaging and content.
  • Manage the demand generation budget to maximize return on marketing investment.
  • Monitor industry trends, market conditions, and customer insights to adjust strategy.
  • Develop and nurture leads through the sales funnel.
  • Support global campaign strategy and content development.

Requirements

  • 7-10 years of experience in demand generation, including account-based marketing.
  • Experience in a cybersecurity company is a strong plus.
  • Proven track record of building and executing demand generation programs that increased revenue and market share.
  • Deep understanding of demand generation tactics, tools, and technologies.
  • Ability to work in a fast-paced, agile environment and implement initiatives quickly.
  • Excellent communication and collaboration skills for cross-functional work.
  • Analytical mindset with the ability to use data to drive decisions and optimize strategy.
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Master’s degree is a plus.

Benefits

  • Competitive salary.
  • Stock options and equity.
  • Health benefits.
  • Unlimited PTO.
  • Parental leave.
  • Tuition reimbursement.
  • Annual performance-based incentive compensation awards.
  • Estimated total compensation of $200,000 - $240,000 (base plus bonus).

Interested in this position?

Apply directly on the company website

Apply Now

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