SoFi

SoFi specializes in providing a comprehensive financial platform that empowers individuals to achieve their financial goals through services such as student loan refinancing, debt consolidation, home buying assistance, and investment opportunities, all...

Capital Markets

Financials

1K-5K (4200)

Founded 2011

$2900M raised

134 open positions

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Senior Product Marketing Manager

13 hours, 21 minutes ago

United States

Full-time

Lead

Product Marketing Manager

Product Management

Blockchain Content Marketing

Apply Now

SoFi

Capital Markets

1K-5K

Founded 2011

$2900M raised

View All Jobs 134

Description

Define and own the global go-to-market strategy for SoFiUSD across consumer and institutional audiences.
Drive consumer adoption through positioning and full-funnel marketing for crypto trading, payments, and transfers.
Develop institutional distribution strategy for banks, fintechs, payments networks, and strategic partners.
Build sales enablement materials, including pitch decks, narratives, and event strategy and execution.
Partner with Brand, PR, and Content teams to establish SoFiUSD’s market identity and trust positioning.
Translate product capabilities and regulatory constraints into clear and differentiated messaging.
Align roadmap, messaging, and launch plans across Product, Legal, Risk, Comms, and Growth teams.
Operate independently in a highly regulated, fast-moving environment with minimal oversight.
Anticipate risks and proactively adjust messaging or go-to-market plans as needed.
Influence senior stakeholders through strong points of view and concise storytelling.

Requirements

8–12+ years of product marketing experience with senior individual contributor scope.
Direct experience marketing crypto, blockchain, payments, or financial infrastructure.
B2B crypto or fintech experience in partner marketing, sales enablement, or institutional/platform go-to-market.
Proven ability to translate complex technical products into clear, credible narratives.
Experience working closely with Legal and Compliance in regulated environments.
Demonstrated ability to own go-to-market strategy end-to-end from positioning to launch and iteration.
Comfort operating in early-stage or ambiguous product spaces.
Experience in investing/category-related markets is preferred.
MBA is preferred.

Benefits

Base pay range is provided for the role, with final compensation determined by experience, skills, and location.
Access to SoFi’s comprehensive and competitive benefits package.
Equal employment opportunity across protected characteristics.
Reasonable accommodations available for candidates with disabilities during the application or interview process.
Remote work is not available from Hawaii or Alaska due to insurance coverage constraints.

Interested in this position?

Apply directly on the company website

Apply Now

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