Principal Partner Marketing Manager

2 weeks ago
Full-time
Lead
Sales and Business Development
Smartsheet

Smartsheet

Smartsheet provides an enterprise work management platform that enables teams to efficiently manage projects, automate processes, and enhance collaboration through a user-friendly interface that combines spreadsheet functionality with advanced workflow...

Internet Software & Services
1K-5K
Founded 2005

Description

  • Own the co-marketing strategy and execution roadmap for a portfolio of strategic technology and channel partners.
  • Design and govern integrated partner marketing programs across events, digital, content syndication, and demand generation.
  • Establish scalable operating models, playbooks, and execution frameworks for partner marketing.
  • Develop and manage the partner marketing events strategy, including third-party sponsorships, partner-led field events, and co-branded virtual programs.
  • Own partner-sourced and partner-influenced pipeline targets for the assigned partner portfolio.
  • Build reporting cadences and dashboards to track program performance and ROI.
  • Evaluate and optimize the partner marketing program mix and make data-driven investment recommendations to senior leadership.
  • Collaborate with Field Marketing, Demand Generation, Product Marketing, and Partner Sales on joint go-to-market plans and integrated campaigns.
  • Own and manage the AMS partner marketing budget for assigned programs.
  • Serve as the primary partner marketing point of contact and internal subject matter expert for the function.

Requirements

  • 10+ years of B2B marketing experience, with substantial senior-level experience in partner, channel, alliance, or ecosystem marketing.
  • Demonstrated ability to design and lead complex, multi-channel co-marketing programs that deliver measurable pipeline impact.
  • Deep knowledge of the technology partner ecosystem, with hands-on experience marketing with or through hyperscalers such as Google, Microsoft, or AWS, and/or AI/data platform partners strongly preferred.
  • Strong strategic thinking and conceptual problem-solving skills in ambiguous situations.
  • Proven ability to persuade, influence, and build alignment across senior external and internal stakeholders.
  • Budget ownership experience with accountability for ROI and strong analytical skills tied to revenue outcomes.
  • Deep familiarity with demand generation, ABM, and field marketing principles, with experience working closely with sales.
  • Exceptional communication skills with the ability to distill complex programs into clear narratives for senior leadership.
  • Legally eligible to work in the U.S. on an ongoing basis.
  • Bachelor’s degree or equivalent experience is not explicitly stated but may be considered in a senior marketing role context.

Benefits

  • Employer-subsidized medical, vision, and dental coverage for full-time employees.
  • 401(k) match of 50% of your contribution up to the first 6% of eligible pay.
  • Monthly stipend to support work and productivity.
  • Flexible Time Away Program plus Sick Time Off.
  • Company-sponsored life insurance, short-term disability, and long-term disability coverage for U.S. employees.
  • 12 paid holidays per year.
  • Up to 24 weeks of parental leave.
  • Personal paid Volunteer Day.
  • Professional growth and development opportunities, including access to Udemy online courses.
  • Company-funded perks including a counseling membership, local retail discounts, and a personal Smartsheet account.
  • Teleworking options from any registered U.S. location, role-specific.
  • Market-competitive incentive opportunity in addition to base salary.
  • US base salary range of $147,500 to $192,500 USD.

Interested in this position?

Apply directly on the company website

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