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Principal Partner Marketing Manager

4 weeks ago
United States
Full-time
Lead
Partnerships Manager
Sales and Business Development
AWS Digital Marketing
Apply Now
Smartsheet

Smartsheet

Smartsheet provides an enterprise work management platform that enables teams to efficiently manage projects, automate processes, and enhance collaboration through a user-friendly interface that combines spreadsheet functionality with advanced workflow...

Internet Software & Services
1K-5K
Founded 2005
View All Jobs 107

Description

  • Own the co-marketing strategy and execution roadmap for a portfolio of strategic technology and channel partners.
  • Design and govern integrated partner marketing programs across events, digital, content syndication, and demand generation.
  • Establish scalable operating models, playbooks, and execution frameworks for partner marketing.
  • Develop and manage the partner marketing events strategy, including third-party sponsorships, partner-led field events, and co-branded virtual programs.
  • Own partner-sourced and partner-influenced pipeline targets for the assigned partner portfolio.
  • Build reporting cadences and dashboards to track program performance and ROI.
  • Evaluate and optimize the partner marketing program mix and make data-driven investment recommendations to senior leadership.
  • Collaborate with Field Marketing, Demand Generation, Product Marketing, and Partner Sales on joint go-to-market plans and integrated campaigns.
  • Own and manage the AMS partner marketing budget for assigned programs.
  • Serve as the primary partner marketing point of contact and internal subject matter expert for the function.

Requirements

  • 10+ years of B2B marketing experience, with substantial senior-level experience in partner, channel, alliance, or ecosystem marketing.
  • Demonstrated ability to design and lead complex, multi-channel co-marketing programs that deliver measurable pipeline impact.
  • Deep knowledge of the technology partner ecosystem, with hands-on experience marketing with or through hyperscalers such as Google, Microsoft, or AWS, and/or AI/data platform partners strongly preferred.
  • Strong strategic thinking and conceptual problem-solving skills in ambiguous situations.
  • Proven ability to persuade, influence, and build alignment across senior external and internal stakeholders.
  • Budget ownership experience with accountability for ROI and strong analytical skills tied to revenue outcomes.
  • Deep familiarity with demand generation, ABM, and field marketing principles, with experience working closely with sales.
  • Exceptional communication skills with the ability to distill complex programs into clear narratives for senior leadership.
  • Legally eligible to work in the U.S. on an ongoing basis.
  • Bachelor’s degree or equivalent experience is not explicitly stated but may be considered in a senior marketing role context.

Benefits

  • Employer-subsidized medical, vision, and dental coverage for full-time employees.
  • 401(k) match of 50% of your contribution up to the first 6% of eligible pay.
  • Monthly stipend to support work and productivity.
  • Flexible Time Away Program plus Sick Time Off.
  • Company-sponsored life insurance, short-term disability, and long-term disability coverage for U.S. employees.
  • 12 paid holidays per year.
  • Up to 24 weeks of parental leave.
  • Personal paid Volunteer Day.
  • Professional growth and development opportunities, including access to Udemy online courses.
  • Company-funded perks including a counseling membership, local retail discounts, and a personal Smartsheet account.
  • Teleworking options from any registered U.S. location, role-specific.
  • Market-competitive incentive opportunity in addition to base salary.
  • US base salary range of $147,500 to $192,500 USD.

Interested in this position?

Apply directly on the company website

Apply Now

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