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Manager, Marketing Campaign Operations

1 month ago
United States
Full-time
Lead
Marketing Manager
Marketing and Growth
CSS HTML Salesforce Tableau
Apply Now
Smartsheet

Smartsheet

Smartsheet provides an enterprise work management platform that enables teams to efficiently manage projects, automate processes, and enhance collaboration through a user-friendly interface that combines spreadsheet functionality with advanced workflow...

Internet Software & Services
1K-5K
Founded 2005
View All Jobs 78

Description

  • Lead and manage a globally distributed team of Marketing Automation Specialists in partnership with an on-site lead.
  • Set measurable performance, quality, and delivery expectations and hold the team accountable.
  • Build structured onboarding and role-specific training to ramp new team members quickly.
  • Own the COE operating model, including intake, prioritization, SLAs, handoff protocols, and escalation paths.
  • Assign work through the PMO system based on bandwidth, expertise, and urgency.
  • Build and enforce QA checkpoints and review standards for campaign deliverables.
  • Develop playbooks and training documentation to drive consistent execution across the team.
  • Define, track, and report on operational performance metrics such as output volume, SLA adherence, error rates, rework, and stakeholder satisfaction.
  • Own select marketing operations projects end-to-end, including campaign builds and process improvements.
  • Lead audience segmentation strategy in partnership with Global Growth Marketing and the COE.
  • Serve as the primary operational interface between the COE and campaign stakeholders.
  • Translate ambiguous campaign requests into clear briefs the team can execute.
  • Coach, develop, and grow team members while fostering an inclusive, high-performance culture.

Requirements

  • 8+ years of experience in marketing operations or marketing automation in a B2B SaaS environment.
  • 2+ years of experience managing or leading a team.
  • Expert-level Marketo knowledge, including program architecture, smart lists, lead scoring, tokens, and campaign execution best practices.
  • Marketo Certified Expert (MCE) strongly preferred.
  • Solid working knowledge of Salesforce CRM, including campaign management, lead lifecycle, and reporting.
  • A track record of building operational infrastructure that supports high-quality work at sustained volume.
  • Exceptional attention to detail and a strong focus on quality control.
  • Familiarity with Zoom Events, Salesloft, or comparable marketing tools.
  • Working knowledge of HTML/CSS and the ability to troubleshoot and edit email and landing page code.
  • Experience standing up or scaling a shared services, COE, or offshore delivery model preferred.
  • Experience managing distributed or offshore teams with strong cross-cultural communication skills preferred.
  • Experience with BI or reporting tools such as Tableau preferred.
  • Ability to use AI to optimize manual processes and streamline workflows preferred.
  • Based in the US and able to work remotely from a registered location in the U.S.

Benefits

  • US base salary range of $122,500 to $160,000 USD.
  • Eligible for a market-competitive incentive opportunity.
  • Employer-subsidized medical, vision, and dental coverage for full-time employees.
  • 401(k) match of 50% of contributions up to the first 6% of eligible pay.
  • Monthly stipend to support work and productivity.
  • Flexible Time Away Program plus sick time off; one listing also notes 15 days PTO.
  • Up to 24 weeks of parental leave.
  • 12 paid holidays per year.
  • Teleworking options from any registered U.S. location, role specific.
  • Company-sponsored life insurance, short-term disability, and long-term disability plans.
  • Professional growth and development support, including access to Udemy online courses.
  • Company-funded perks such as a counseling membership, local retail discounts, and a personal Smartsheet account.
  • Personal paid volunteer day.

Interested in this position?

Apply directly on the company website

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