Senior B2B Marketing Manager, DET (UK, Europe & ANZ)

1 month, 2 weeks ago
Full-time
Senior
Sales and Business Development
Duolingo

Duolingo

Duolingo is a popular free language education platform that offers a fun and science-based way to learn languages. With over 500 million learners, Duolingo provides bite-sized lessons and game-like experiences to make language learning accessible and e...

Diversified Consumer Services
251-1K
Founded 2011

Description

  • Lead the B2B regional marketing strategy for institutional audiences across the UK, Europe, and ANZ.
  • Own adoption, engagement, and pipeline metrics for the regional marketing function.
  • Partner with the Institutional Engagement team to align marketing with outreach and conversion goals.
  • Design and execute an events strategy across university roadshows, partner events, webinars, and industry conferences.
  • Develop repeatable playbooks and scalable systems for multi-market execution.
  • Collaborate cross-functionally to deliver consistent messaging across all touchpoints.
  • Define campaign success metrics, evaluate performance, and use insights to inform future strategy.

Requirements

  • 7 to 10+ years of marketing experience with strong exposure to B2B or institutional marketing.
  • Proven experience designing and executing events or field marketing programs that drive engagement and conversion.
  • Experience working in international education, EdTech, or a related sector is a strong plus.
  • Strong understanding of the UK and/or ANZ education landscape, especially universities and study abroad pathways.
  • Experience partnering closely with sales or business development teams to drive pipeline and adoption.
  • Ability to build structure and processes in ambiguous environments.
  • Strong communication and stakeholder management skills across internal and external audiences.
  • Analytical mindset with the ability to connect marketing efforts to measurable outcomes.
  • Comfort operating in fast-paced, cross-functional, global teams.
  • Experience with marketing automation for lead generation is preferred.
  • Experience leading marketing in two-sided markets is preferred.
  • Working proficiency in more than one language is preferred.
  • Passion for education, culture, and language is preferred.
  • Familiarity with the study abroad ecosystem and English proficiency testing landscape is preferred.

Benefits

  • Base salary of £90,630 to £122,617 GBP.
  • Base salary is supplemented by equity compensation.
  • Accommodation support is available for candidates who need assistance during the interview process.
  • Access to Duolingo’s employee benefits focused on holistic well-being.
  • Equal Employment Opportunity protections and a non-discriminatory workplace environment.

Interested in this position?

Apply directly on the company website

Apply Now

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