Smarsh

Smarsh

Smarsh provides cloud-based archiving and compliance solutions that help organizations in regulated and litigious industries manage the risks associated with their electronic communications across more than 80 channels.

IT Services
251-1K
Founded 2001
$44M raised

Description

  • Lead the strategy and execution of ABM campaigns and tactics for the Enterprise Business Unit.
  • Serve as Enterprise Marketing’s primary liaison with Revenue leadership and account teams.
  • Develop programming strategies to support new pipeline, expansion, acceleration, retention, and new industry growth.
  • Partner with sales leaders to identify high-value targets and shape growth strategies.
  • Coordinate with Demand Generation to align ABM efforts with the global demand generation strategy.
  • Manage campaign budgets, timelines, and ideal customer profile segment targets.
  • Track campaign performance and ROI to improve budget efficiency and results.
  • Test, evaluate, and optimize campaigns using a data-driven approach.
  • Maintain campaign reporting dashboards.
  • Moderate account planning sessions with sales, agencies, and marketing stakeholders.

Requirements

  • 8+ years of B2B marketing experience, specializing in Account-Based Marketing.
  • Proven success developing and executing ABM campaigns that deliver measurable results.
  • Experience implementing strategic account, vertical, and/or ABM marketing programs.
  • Ability to communicate marketing strategies and results to a range of stakeholders.
  • Experience facilitating account planning sessions with sales, agencies, and marketing stakeholders.
  • Broad digital marketing experience across paid media, SEM, social, events, and content.
  • Understanding of cloud, SaaS, and GenAI trends.
  • Strong verbal, written, and visual communication skills.
  • Foundational knowledge of marketing automation and CRM tools such as Marketo, SFDC, 6sense, and Mutiny.
  • Strong analytical skills with the ability to turn data into actionable insights.

Interested in this position?

Apply directly on the company website

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