Smarsh

Smarsh

Smarsh provides cloud-based archiving and compliance solutions that help organizations in regulated and litigious industries manage the risks associated with their electronic communications across more than 80 channels.

IT Services
251-1K
Founded 2001
$44M raised

Description

  • Lead the strategy and execution of ABM campaigns and tactics for the Enterprise Business Unit.
  • Serve as Enterprise Marketing’s primary liaison with Revenue leadership and account teams.
  • Develop programming strategies to support new pipeline, expansion, acceleration, retention, and new industry growth.
  • Partner with sales leaders to identify high-value targets and shape growth strategies.
  • Coordinate with Demand Generation to align ABM efforts with the global demand generation strategy.
  • Manage campaign budgets, timelines, and ideal customer profile segment targets.
  • Track campaign performance and ROI to improve budget efficiency and results.
  • Test, evaluate, and optimize campaigns using a data-driven approach.
  • Maintain campaign reporting dashboards.
  • Moderate account planning sessions with sales, agencies, and marketing stakeholders.

Requirements

  • 8+ years of B2B marketing experience, specializing in Account-Based Marketing.
  • Proven success developing and executing ABM campaigns that deliver measurable results.
  • Experience implementing strategic account, vertical, and/or ABM marketing programs.
  • Ability to communicate marketing strategies and results to a range of stakeholders.
  • Experience facilitating account planning sessions with sales, agencies, and marketing stakeholders.
  • Broad digital marketing experience across paid media, SEM, social, events, and content.
  • Understanding of cloud, SaaS, and GenAI trends.
  • Strong verbal, written, and visual communication skills.
  • Foundational knowledge of marketing automation and CRM tools such as Marketo, SFDC, 6sense, and Mutiny.
  • Strong analytical skills with the ability to turn data into actionable insights.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

B2B Demand Generation Leader

airSlate 251-1K Professional Services

airSlate is seeking its first B2B Demand Generation Leader to build and lead a scalable demand-generation function that accelerates B2B revenue for SignNow and AltaFlow.

8 minutes ago

Senior Demand Generation Manager

Resonate 51-250 Media

Resonate is seeking a Demand Generation Manager to own end-to-end growth for an enterprise market, from strategy and messaging through campaign execution, budget management, and ACV pipeline results.

Asana Copywriting Email Marketing Facebook Ads Generative AI Google Analytics HubSpot LinkedIn Ads Salesforce Social Media Marketing WordPress
3 days ago

Manager, Demand Generation (REMOTE)

EnableComp 251-1K Insurance

EnableComp is seeking a Manager, Demand Generation to build and operate its B2B marketing engine for complex healthcare revenue-cycle solutions, generating and nurturing qualified pipeline through campaigns and content.

Content Marketing CRM Email Marketing HubSpot Salesforce SEM
4 days, 23 hours ago

Fractional Consultant - Growth and Outreach

2070health Health Care Providers & Services

Growth and Outreach consultant at 2070 Health, India’s healthcare venture studio, responsible for building and optimizing an AI-assisted outbound engine for healthcare thesis research and fund outreach.

CRM Email Marketing HubSpot
4 days, 23 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers