Growth Marketing Manager, Buddy

4 months ago
Full-time
Senior
Marketing and Growth

Skylight / Skylight Frame

Skylight makes consumer technology products for families, primarily the Skylight Frame digital picture frame and the Skylight Calendar smart family calendar. Its core pitch is helping families share photos, schedules, and reminders.

Consumer electronics
51-200

Description

  • Scale paid search and social spend profitably through rapid creative iteration for Calendar Ecosystem products.
  • Develop and execute a high-velocity creative testing plan that produces actionable business learnings and informs future creative and product positioning.
  • Write clear, performance-based creative briefs and provide feedback that drives winning concepts and high creative hit rates.
  • Partner with Product Marketing to test and validate new marketing angles based on customer research.
  • Manage campaign structure, keyword strategy, and bidding to improve CPA efficiency.
  • Monitor auction insights, impression share, and CPC trends to stay competitive in the market.
  • Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics.
  • Report key performance insights and recommend actions to improve campaign performance.

Requirements

  • 4–7 years of experience in growth or performance marketing.
  • Hands-on experience with Meta and Google Ads.
  • Experience briefing creative teams and presenting creative performance data.
  • Proven ability to scale budgets while maintaining profitability and efficiency targets.
  • Strong understanding of performance metrics including MER, CPA, ROAS, CTR, and Thumbstop.
  • Familiarity with attribution methodologies such as MMM, MTA, and incrementality.
  • Strong communication skills and a passion for creative testing and marketing optimization.
  • Experience working in a collaborative, cross-functional environment is preferred.

Benefits

  • Competitive salary plus equity package.
  • 401(k) matching.
  • Health, dental, and vision medical plans.
  • Wellness, learning, and home-office budgets.
  • Unlimited PTO.
  • Company holidays on the first Friday of every month, excluding November, December, and January.
  • Tremendous autonomy to set the direction of your work.
  • Employer commitment to diversity and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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