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Senior Lifecycle Marketing Manager

1 month, 1 week ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Email Marketing Social Media Marketing
Apply Now
Seesaw

Seesaw

Seesaw is an award-winning elementary learning experience platform that offers interactive lessons, digital portfolios, and two-way communication features. It connects teachers, students, administrators, and families to support each child's learning jo...

Diversified Consumer Services
251-1K
Founded 2015
$26M raised
View All Jobs 7

Description

  • Own teacher and buyer personas globally and design high-conversion lifecycle campaigns across email, ads, and in-product channels.
  • Build omnichannel evergreen campaigns focused on retention, expansion, and engagement.
  • Align with Customer Experience teams to create consistent customer touchpoints for teachers and administrators.
  • Partner with Product teams to build in-product touchpoints that improve product usage, education, and retention.
  • Use customer journey data to design and run A/B tests and personalization tactics that improve conversion.
  • Analyze campaign performance regularly and translate data into actionable insights and executive-level updates.
  • Manage end-to-end lifecycle campaign development, execution, and reporting across targeted channels.
  • Support cross-functional planning for renewal and retention funnels and timing.

Requirements

  • 5+ years of experience in Lifecycle Marketing, Growth Marketing, or Customer Marketing, ideally in SaaS or EdTech.
  • Strong ability to write clear, actionable marketing copy across email, social, product, and other channels.
  • Experience designing and executing split tests, from subject lines to full onboarding sequences.
  • Comfort analyzing data to improve retention and expansion metrics.
  • Deep interest in the K-5 education landscape and ability to translate complex product features into teacher-friendly benefits.
  • Ability to collaborate effectively with Product and Customer Experience teams.
  • Former classroom experience or a deep personal connection to the teaching profession is preferred.
  • Experience building in-app triggers is preferred.
  • Experience working with teachers and administrators is preferred.

Benefits

  • Annual base salary of $90,000 to $105,000.
  • Equity as part of the total compensation package.
  • Medical, dental, orthodontics, and vision coverage.
  • 401(k) match.
  • Flexible paid time off.
  • Monthly technology stipend and home office setup stipend.
  • Professional development stipend.
  • Paid parental leave, charitable donation matching, and volunteer days.

Interested in this position?

Apply directly on the company website

Apply Now

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