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Customer Marketing Manager

4 hours, 9 minutes ago
United States
Full-time
Senior
Email Marketing Manager
Sales and Business Development
Content Marketing Email Marketing HubSpot Salesforce
Apply Now
Onit

Onit

Onit provides automated legal operations and workflow software designed to enhance productivity and strategic decision-making across various industries by utilizing an AI-native framework for managing enterprise legal workflows, contracts, vendors, and...

IT Services
251-1K
Founded 2011
$216M raised
View All Jobs 6

Description

  • Develop and execute targeted customer marketing campaigns for add-on products, complementary solutions, and expanded use cases.
  • Use customer, product usage, and account data to identify high-potential audiences and expansion opportunities.
  • Create customer-facing content, including solution spotlights, use cases, case studies, webinars, newsletters, and email campaigns.
  • Partner with Sales, Customer Success, Product Management, and other stakeholders to align campaigns with customer and account priorities.
  • Own and report against annual cross-sell and upsell pipeline and revenue targets.
  • Measure campaign engagement, conversion, influenced pipeline, and expansion revenue, using insights to optimize programs.
  • Plan and execute customer webinars, product education, events, and other programs that encourage broader product adoption.
  • Own the customer advocacy program and develop customer references and case study opportunities.

Requirements

  • Bachelor’s degree in marketing, business, or a related field; MBA preferred.
  • 5+ years of marketing experience focused on customer marketing or engagement in a B2B environment, preferably software or technology.
  • Strong understanding of customer lifecycle management and customer retention practices.
  • Experience managing revenue or pipeline targets and reporting progress to sales and executive stakeholders.
  • Proven ability to develop and execute marketing campaigns and customer-focused content.
  • Excellent communication, interpersonal, and cross-functional collaboration skills.
  • Proficiency with HubSpot and Salesforce.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.

Benefits

  • Competitive base compensation with eligibility for an annual discretionary bonus.
  • Three medical plan options, dental and vision coverage, and employer HSA contributions for eligible HDHP participants.
  • 401(k) plan with employer matching contributions.
  • Flexible paid time off, seven sick days, and nine paid company holidays.
  • Paid parental and caregiver leave, plus surrogacy and adoption reimbursement.
  • Employer-paid life and disability insurance, voluntary supplemental coverage, and tax-advantaged accounts.
  • One paid volunteer day annually.

Interested in this position?

Apply directly on the company website

Apply Now

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