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Marketing Automation Architect (CA)

3 weeks ago
Canada
Full-time
Lead
Email Marketing Manager
Marketing and Growth
Salesforce
Apply Now
PointClickCare

PointClickCare

PointClickCare provides a leading cloud-based healthcare software platform that enables long-term and post-acute care providers to effectively manage the complete lifecycle of resident care while enhancing operational efficiency and improving resident ...

Health Care Providers & Services
1K-5K
Founded 2000
$232M raised
View All Jobs 47

Description

  • Define the technical vision, architecture, roadmap, governance, and standards for Adobe Marketo Engage.
  • Design and implement lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates.
  • Own and optimize Marketo-Salesforce integration, including synchronization, lifecycle logic, field mappings, and data integrity.
  • Manage integrations with webinar, event, LeanData, live chat, and CMS platforms, serving as liaison with Adobe Marketo Support.
  • Develop and continuously optimize lead scoring models and lifecycle frameworks with Sales Operations and Analytics.
  • Monitor platform health, performance, administration, technical debt, and architectural opportunities.
  • Advise Marketing, Sales Operations, Customer Success, Revenue Operations, IT, Analytics, and Product Marketing teams.
  • Mentor Marketing Operations team members and lead continuous improvement and AI adoption initiatives.
  • Govern customer-facing security and service communications in partnership with Security, Product, Legal, and Corporate Communications.

Requirements

  • Bachelor’s degree, diploma, or equivalent combination of education, certifications, and experience.
  • 8+ years administering and architecting Adobe Marketo Engage in complex B2B enterprise environments.
  • Extensive experience with enterprise marketing automation strategies, lifecycle programs, lead scoring, and scalable automation.
  • Deep expertise integrating Marketo with Salesforce CRM and enterprise MarTech platforms.
  • Experience establishing platform governance, standards, and operational best practices.
  • Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.
  • Adobe Marketo Engage Certified Expert certification required or strongly preferred.
  • Strong analytical, troubleshooting, solution design, and communication skills.
  • Salesforce certification preferred.
  • AI fluency or experience using Microsoft 365 Copilot preferred.
  • Experience with LeanData, webinar platforms, and event technologies preferred.
  • Knowledge of CASL, GDPR, marketing analytics, attribution, and dashboard development preferred.

Benefits

  • Benefits effective from day one.
  • Retirement plan matching.
  • Flexible paid time off.
  • Wellness support programs and resources.
  • Parental and caregiver leave.
  • Fertility and adoption support.
  • Continuous development support program.
  • Employee Assistance Program and inclusion communities.

Interested in this position?

Apply directly on the company website

Apply Now

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