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Divisional Marketing Manager (m/f/d) Finance

4 hours, 8 minutes ago
Germany
Full-time
Senior
Marketing Manager
Sales and Business Development
Content Marketing Digital Marketing Email Marketing Social Media Marketing
Apply Now
SAP Fioneer

SAP Fioneer

SAP Fioneer is a global software company that provides innovative, reliable, and scalable software and platform solutions for banks, insurers, and challengers. They empower financial institutions to grow, transform, and outpace the competition by combi...

Internet Software & Services
1K-5K
Founded 2021
View All Jobs 8

Description

  • Develop and manage global go-to-market plans for key portfolio products, including launch planning, messaging, competitive positioning, and cross-functional alignment.
  • Create solution positioning and customer-facing assets such as playbooks, presentations, webpages, brochures, videos, and one-pagers.
  • Enable the Sales team with insights, tools, and training sessions to support new initiatives and improve sales execution.
  • Refine marketing collateral based on Sales feedback and usage data.
  • Build and run full-funnel marketing campaigns in German and English across webinars, sponsored content, paid social, email, search, PR, and account-based marketing.
  • Partner with agencies to execute integrated demand generation campaigns.
  • Plan and manage participation in events, conferences, and roundtables with the central Events team.
  • Develop event stories and supporting materials, including demos, content, collateral, and customer contributions.
  • Collaborate closely with centralized global marketing specialists across digital, social media, marketing operations, creative, content, analyst relations, and PR.
  • Support divisional Sales and broader go-to-market teams with marketing programs that reinforce the brand and generate measurable pipeline growth.

Requirements

  • At least 5 years of B2B marketing or sales experience in the financial services industry, ideally banking, insurance, or fintech.
  • Proven ability to market to CFOs and senior finance decision-makers.
  • Strong track record in sales enablement and translating complex product capabilities into clear value propositions.
  • C2-level fluency in both German and English.
  • Strong execution skills with a structured, systematic approach to project management.
  • Ability to manage multiple initiatives in a fast-paced environment.
  • Collaborative mindset with excellent communication skills.
  • Creativity and initiative in partnering closely with go-to-market teams.
  • Experience working in or with international, cross-functional marketing teams is preferred.
  • Familiarity with AI-powered marketing is a plus.

Benefits

  • Flexible work environment that encourages creativity and independent thinking.
  • Opportunity to work with a diverse and global team.
  • Chance to shape and influence a growing marketing organization.
  • High degree of creative freedom to implement innovative marketing strategies.
  • Competitive compensation packages.
  • Progression opportunities based on merit.
  • Access to an environment that combines startup agility with the stability and customer network of an established organization.

Interested in this position?

Apply directly on the company website

Apply Now

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