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Consumer Acquisition & Product Launch Lead (AI Product)

5 hours, 38 minutes ago
United States
Full-time
Senior
Growth Marketing Manager
Product Management
Google Ads Influencer Marketing TikTok
Apply Now
Hire Digital

Hire Digital

Hire Digital connects businesses with top freelance talent in digital marketing, software development, and design, offering scalable solutions for digital growth and success.

Internet Software & Services
51-250
Founded 2015
View All Jobs 12

Description

  • Help build and execute the US go-to-market strategy for a new AI consumer product.
  • Identify early-adopting audiences, ideal customer profiles, and the fastest paths to traction.
  • Support launch initiatives across Product Hunt, creator communities, AI forums, and the ChatGPT ecosystem.
  • Own the customer acquisition strategy and build the overall roadmap for US consumer growth.
  • Develop and manage a channel mix across paid, organic, influencer, creator, referral, and partnership channels.
  • Launch and optimise campaigns across Meta, Google, TikTok, Reddit, YouTube, and emerging channels.
  • Build influencer and creator partnerships to drive awareness and installs.
  • Grow organic traffic through community engagement, content, virality, and referrals.
  • Test creatives, landing pages, offers, and messaging to improve conversion rates.
  • Work with product teams to improve onboarding, activation, first-session experience, and the click-to-paid funnel.
  • Manage CAC, ROAS, CPA, and LTV targets while improving growth efficiency.
  • Build dashboards, review weekly performance, and turn data into actionable experiments and next steps.

Requirements

  • Proven experience launching or scaling a 0→1 B2C consumer app, marketplace, subscription, or self-serve product.
  • Strong knowledge of both paid acquisition and organic growth strategies.
  • Hands-on experience optimising CAC, conversion funnels, and user growth metrics.
  • Experience supporting product launches and bringing new products to market.
  • Comfortable working independently in lean teams with high ownership.
  • Strong analytical mindset with the ability to make fast, data-driven decisions.

Interested in this position?

Apply directly on the company website

Apply Now

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