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Lifecycle Marketing Manager

1 hour, 29 minutes ago
Canada
Full-time
Mid Level
Email Marketing Manager
Marketing and Growth
Amplitude Email Marketing HTML HubSpot
Apply Now
Roofr

Roofr

Roofr is the all-in-one sales platform for roofers, offering CRM tools, instant estimates, project proposals, and more with revolutionary software.

Construction & Engineering
51-250
Founded 2015
$44M raised
View All Jobs 6

Description

  • Own and continuously improve the customer lifecycle by identifying trends, drop-off points, and behavior-based triggers.
  • Partner with marketing and revenue teams to build funnel-specific campaigns that drive activation, retention, and revenue growth.
  • Build and optimize multi-touch lifecycle campaigns across email, SMS, in-app messaging, sales sequences, and drip flows.
  • Use segmentation, A/B testing, and performance analysis to improve campaign results over time.
  • Collaborate with Growth, Content, and Product Marketing on messaging, creative assets, and conversion touchpoints.
  • Work with Revenue Ops and Data teams to maintain clean customer and campaign data for automation and personalization.
  • Own campaign reporting and analytics across HubSpot, Amplitude, GA4, and Pendo.
  • Translate engagement, retention, and upsell data into actionable optimizations.
  • Support cross-functional alignment on lifecycle strategy and execution.

Requirements

  • 4+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment.
  • Demonstrated success building, launching, and optimizing cross-channel customer journeys.
  • Experience supporting both PLG and sales-assisted growth motions, including activation, expansion, upsell, churn prevention, and retention programs.
  • Hands-on experience with tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar.
  • Deep understanding of email, SMS, and in-app messaging best practices, segmentation, and experimentation.
  • Experience designing, running, and interpreting lifecycle tests.
  • Strong analytical skills with experience translating product usage and behavior data into lifecycle strategies.
  • Excellent communication and collaboration skills.
  • Proven use of AI tools in day-to-day workflow for content creation, campaign analysis, and optimization.
  • HubSpot Marketing Certification, basic HTML knowledge, familiarity with predictive modeling concepts, or experience piping product usage data into marketing tools are all preferred.

Benefits

  • Compensation range of $110,000-$125,000 base CAD.
  • 80% employer-paid benefits in the U.S. and 100% employer-paid extended healthcare and dental premiums in Canada.
  • RRSP/401k match.
  • Generous parental leave policy.
  • Remote-first culture.
  • Flexible time off, including one mandatory PTO week at onboarding, one Friday off per month, and a company-wide holiday shutdown.
  • Home office setup stipend.
  • Internet and phone allowance.
  • Annual company retreat and learning and development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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