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Manager, Marketing Technology

2 hours, 10 minutes ago
United States
Full-time
Senior
Email Marketing Manager
Data Science and Analytics
CRM Email Marketing Google Ads JavaScript Python SQL TikTok
Apply Now
Alo Yoga

Alo Yoga

Alo Yoga is a company that specializes in yoga leggings, clothes, and accessories designed for studio to street wear. Their products are inspired by mindful movement and aim to bring the consciousness of yoga practice into everyday life. Alo Yoga also ...

Leisure Products
251-1K
Founded 2007
View All Jobs 8

Description

  • Lead, mentor, and develop a team of martech engineers and marketing technologists.
  • Own sprint planning, delivery management, and stakeholder communication for the martech roadmap.
  • Establish engineering standards, documentation practices, and operational runbooks.
  • Own the marketing technology roadmap across CDP, reverse ETL, and activation platforms.
  • Oversee technical integrations and data ingestion for retention, lifecycle, and loyalty programs.
  • Design cross-channel customer journeys across messaging platforms such as Braze.
  • Partner with Data Engineering to design and operationalize Customer 360 for activation.
  • Own customer profile, trait, and audience syncing from data platforms into the CDP and Braze.
  • Own martech and data infrastructure for paid media, acquisition, attribution, and measurement.
  • Lead experimentation, measurement, governance, privacy compliance, and operational health for the martech stack.

Requirements

  • 6+ years of experience in Martech, Marketing Operations, CRM, or Data Engineering.
  • 2+ years managing technical teams or leading large programs.
  • Experience with CDPs and reverse ETL tools such as Hightouch or GrowthLoop.
  • Experience with messaging platforms such as Braze, Sinch, Attentive, or Airship.
  • Experience with event-driven data architectures.
  • Strong SQL skills and experience with cloud data warehouses.
  • Experience managing activation tools across email, SMS, and push, including identity resolution and frequency capping.
  • Proven experience delivering retention marketing, CRM, and lifecycle programs at scale.
  • Strong understanding of identity resolution, consent management, and customer data modeling.
  • Fluency in experimentation and marketing measurement frameworks.
  • High-volume retail/eCommerce experience preferred, especially transactional messaging migrations.
  • Exposure to personalization, recommendations, or decisioning systems preferred.
  • Experience managing vendor relationships, contract negotiations, and platform migrations.
  • Hands-on scripting experience with Python or JavaScript.
  • Ability to communicate across marketing, engineering, and executive stakeholders.

Benefits

  • Base salary range of $220,000 to $240,000 per year.
  • Performance bonuses.
  • Long-term incentives.
  • PTO policy.
  • Other progressive benefits included in the total rewards package.

Interested in this position?

Apply directly on the company website

Apply Now

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