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FBS - Marketing Campaign Specialist

1 month, 1 week ago
Mexico, Brazil
Full-time
Mid Level
Email Marketing Manager
Project and Program Management
Email Marketing
Apply Now
Capgemini

Capgemini

Capgemini is a global leader in consulting, technology services, and digital transformation, empowering businesses with innovative solutions and expertise to thrive in a rapidly evolving market.

Internet Software & Services
100K+
Founded 1967
$93M raised
View All Jobs 66

Description

  • Manage the end-to-end execution of multi-channel marketing campaigns across email, SMS, push notifications, and voice.
  • Partner with marketing and business stakeholders to gather requirements and define campaign execution plans.
  • Build, test, launch, and monitor campaigns in Braze or similar marketing automation platforms.
  • Coordinate campaign approvals with Creative, Legal, Analytics, Operations, and other cross-functional teams.
  • Ensure campaigns are delivered accurately, on schedule, and aligned with marketing objectives.
  • Monitor campaign performance, analyze results, and recommend optimizations to improve engagement and business outcomes.
  • Support customer journey design and lifecycle marketing initiatives through automated campaign workflows.
  • Manage campaign calendars, timelines, dependencies, and project documentation.
  • Conduct quality assurance testing for audience segmentation, personalization, campaign logic, and delivery.
  • Develop dashboards and reporting with Analytics teams to measure campaign effectiveness.

Requirements

  • Bachelor's degree in Marketing, Business, Engineering, Communications, or a related field.
  • Experience in marketing campaign management, CRM marketing, lifecycle marketing, or marketing operations.
  • Hands-on experience with Braze or similar marketing automation platforms such as Salesforce Marketing Cloud, Adobe Campaign, Iterable, or Marketo.
  • Experience executing multi-channel campaigns including email, SMS, push notifications, and customer journey automation.
  • Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies.
  • Experience coordinating cross-functional teams and managing multiple campaigns simultaneously.
  • Strong analytical skills with the ability to interpret campaign performance metrics and recommend optimizations.
  • Excellent project management, organizational, and communication skills.
  • Experience with campaign QA, testing, and approval processes.
  • Familiarity with digital marketing analytics and reporting dashboards.
  • Experience with A/B testing and campaign optimization methodologies is preferred.

Benefits

  • Comprehensive benefits package.
  • Career development and training opportunities.
  • Flexible work arrangements.
  • Private health insurance.
  • Pension plan.
  • Paid time off.
  • Training and development.
  • Dynamic and inclusive work culture within a globally renowned group.

Interested in this position?

Apply directly on the company website

Apply Now

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