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Growth Marketing Lead

1 month ago
United States, Canada
Full-time
Senior
Growth Marketing Manager
Sales and Business Development
Email Marketing HubSpot
Apply Now

Rockstar

Rockstar is a platform that connects top talent with companies, helping individuals land roles that accelerate their careers. They focus on roles that offer competitive cash and the opportunity to impact the trajectory of the business.

Professional Services
1-10
View All Jobs 28

Description

  • Own pipeline generation across paid acquisition, email and lifecycle, content syndication, events, and account-based programs.
  • Build and execute multi-channel demand generation campaigns targeting enterprise accounts.
  • Develop and run account-based marketing programs to engage ICP accounts and buying groups.
  • Own lifecycle marketing, including nurture sequences and conversion flows across the funnel.
  • Own website performance and conversion rate optimization across landing pages, forms, and on-site experiences.
  • Run high-velocity experiments across channels, messaging, audiences, and formats.
  • Identify what drives pipeline, scale what works, and quickly stop what does not.
  • Own campaign tracking, attribution, and reporting in partnership with GTM engineering and RevOps.
  • Set goals, manage budgets, prioritize initiatives, and report on pipeline and revenue performance.
  • Partner closely with content, product marketing, GTM engineering, and sales to align GTM efforts.

Requirements

  • 4–8 years of experience in demand generation, growth marketing, or GTM roles in B2B SaaS.
  • Breadth across growth marketing with depth in at least one area such as paid acquisition, lifecycle/email, ABM/ABX, SEO, CRO, or marketing ops.
  • Experience owning pipeline and executing campaigns across multiple channels.
  • Strong understanding of marketing operations and analytics, including tracking, attribution, and funnel performance.
  • Comfort working with data and systems while partnering with RevOps and GTM engineering.
  • AI-native in your workflow and comfortable using modern marketing tools.
  • High quality bar with strong taste and customer-first thinking.
  • Strong experimentation mindset with a habit of testing, learning, and iterating continuously.
  • Strategic and scrappy, able to set direction while also executing hands-on.
  • Experience at an early- to growth-stage startup and building programs from zero.
  • Experience building and running multi-channel demand generation programs.
  • Strong understanding of account-driven GTM and pipeline generation.
  • Experience managing paid campaigns and performance marketing channels.
  • Experience building and optimizing lifecycle and nurture programs.
  • Ability to clearly articulate campaigns run, outcomes, and learnings.
  • Experience selling to enterprise or finance and accounting personas (strong plus).
  • Experience running ABM or ABX programs (strong plus).
  • Experience working closely with sales on account-driven campaigns (strong plus).
  • Experience with tools like HubSpot, Clay, and AI-native ABM stacks (strong plus).
  • Strong point of view on modern B2B demand generation and growth strategy (strong plus).

Benefits

  • Competitive salary, equity, and benefits.
  • High-autonomy environment with end-to-end ownership.
  • Impact from day one by owning and scaling the demand generation engine.
  • Opportunity to join an AI-native company where AI is core to how the business operates.

Interested in this position?

Apply directly on the company website

Apply Now

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