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VP of Marketing

3 months ago
United States
Full-time
Executive
Head of Marketing
Marketing and Growth
Email Marketing HubSpot Influencer Marketing SEO
Apply Now
Right Side Up

Right Side Up

Right Side Up is a premium growth marketing agency that offers strategic, flexible, and expert marketing services. They provide access to top marketing freelancers with deep industry knowledge, helping businesses accelerate their growth through executi...

Professional Services
51-250
Founded 2016
View All Jobs 26

Description

  • Own full marketing-funnel strategy, execution, and measurement across awareness → lead acquisition → conversion → retention → advocacy.
  • Own marketing-sourced and marketing-influenced pipeline, including lead quality and lead delivery performance, operating to defined SLAs with Sales.
  • Drive demand generation and lifecycle performance across channels including paid media, organic/SEO/GEO, email nurture, webinars/events, and partnerships.
  • Identify and implement opportunities to leverage AI and automation across the customer journey and internal workflows to increase speed, efficiency, and effectiveness.
  • Operate and optimize a measurement framework that connects marketing investments to pipeline and revenue, ensuring data integrity and leadership buy-in.
  • Maintain and expand sales enablement assets (collateral, presentation templates, case studies, email sequences) and deliver timely marketing insights.
  • Define and maintain the ideal customer profile, lead qualification standards, and lead handoff SLAs in partnership with Sales and company leadership.
  • Own marketing tech stack strategy (including HubSpot and related tools), attribution approach, and reporting cadence.
  • Build, manage, and mentor a lean internal marketing team spanning demand gen, lifecycle, content, events/partnerships, and foster a ROI-driven, collaborative culture; act as a player-coach and execute key initiatives when needed.

Requirements

  • 10+ years of B2B marketing experience with 5+ years leading teams responsible for a diversified channel/marketing mix.
  • Experience working in sales-led go-to-market motions and with companies that sell human-driven services (vs. product/software).
  • Proven success leading full-funnel marketing that exceeds pipeline targets using paid advertising, content, webinars, in-person events, and influencers.
  • Experience identifying, testing, and operationalizing new channels through experimentation with a bias toward measurable ROI and repeatable performance.
  • Ability to design and implement repeatable frameworks, processes, and KPIs that drive accountability and efficiency.
  • Strong executive presence and communication skills, with experience representing the company to C-suite leaders, investors, and at industry events/speaking engagements.
  • Comfort operating in a fast-moving, high-growth, entrepreneurial environment and working closely with Sales leadership.
  • Hands-on, player-coach mindset with willingness to execute key initiatives when team lacks capacity or expertise.
  • Familiarity with marketing tech stacks (HubSpot and related tools) and experience owning attribution and reporting approaches; experience applying AI in marketing is a plus.

Interested in this position?

Apply directly on the company website

Apply Now

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