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Director, Marketing Analytics

1 day, 21 hours ago
Europe, Middle East, Africa
Full-time
Lead
Data Scientist
Data Science and Analytics
Google Tag Manager HubSpot Looker Power BI Python R Salesforce SQL Tableau
Apply Now
Remote

Remote

Global HR Solutions & Employment Tools for Distributed Teams | Remote Hire international talent in minutes. Remote is the most disruptive global payroll, tax, HR and compliance solution for distributed teams. The easier way to employ internationally 🌍....

Professional Services
251-1K
Founded 2019
$496M raised
View All Jobs 257

Description

  • Develop the long-term vision and frameworks for marketing analytics to support business goals.
  • Design and manage multi-touch attribution and media mix modeling to assess channel effectiveness.
  • Lead predictive modeling efforts, including churn propensity models and lead scoring algorithms, to support automation.
  • Champion experimentation through geo-holdout tests, A/B testing, and multivariate experiments to prove incrementality.
  • Partner with the growth team to allocate a multi-million dollar marketing budget and improve ROAS.
  • Oversee cohort analysis, LTV projections, and churn prediction to deepen customer journey insights.
  • Build and maintain automated executive dashboards with real-time KPI visibility.
  • Advise Performance, Brand, and Product Marketing leaders on budget decisions and strategic pivots.
  • Mentor and grow a team of marketing analysts, fostering technical excellence and curiosity.
  • Serve as the liaison between Marketing, Data Engineering, Revenue Operations, and Finance to maintain a single source of truth for marketing data.

Requirements

  • Several years of leadership experience in Marketing Analytics, Business Intelligence, or Data Science.
  • Expert-level SQL and Python/R for data manipulation.
  • Proficiency with Tableau, Looker, or Power BI.
  • Deep experience with Google Analytics 4, Google Tag Manager, and CRM data such as Salesforce or HubSpot.
  • Strong understanding of statistical concepts including significance testing, regression analysis, and experimental design.
  • Deep knowledge of statistical modeling for marketing, including Bayesian methods for MMM and Random Forests for churn.
  • Proven track record in SaaS or B2B marketing analytics.
  • Strong understanding of the MarTech ecosystem, including signal loss from iOS14+, cookie deprecation, and privacy regulations.
  • Exceptional written and verbal communication skills for explaining complex technical solutions to non-technical stakeholders.
  • Proven experience managing high-performing analysts and data scientists.
  • Fluent English, written and spoken.
  • Bias toward action and comfort working in a fluid, high-growth environment.

Benefits

  • Annual salary range of $76,500 to $215,200 USD.
  • Fair, unbiased compensation with pay equity and competitive benefits.
  • Stock options.
  • Work from anywhere.
  • Flexible paid time off.
  • Flexible working hours in an async environment.
  • 16 weeks of paid parental leave.
  • Mental health support services.
  • Learning budget.
  • Home office budget and IT equipment.
  • Budget for local in-person social events or co-working spaces.

Interested in this position?

Apply directly on the company website

Apply Now

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