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Head of Marketing (E-commerce) | Remote | LATAM Only | 88129

1 week, 3 days ago
Mexico, Argentina, Brazil, Chile, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Colombia, Costa Rica, Dominican Republic, Uruguay, Venezuela, Ecuador
Full-time
Lead
Head of Marketing
Marketing and Growth
E-commerce Email Marketing Facebook Ads Google Ads Google Analytics Influencer Marketing SEMrush SEO
Apply Now
Remote Talent Latam

Remote Talent Latam

Remote Talent Latam is a remote staffing agency that specializes in recruiting and managing qualified remote workers from Latin America. We absorb the risks for businesses and provide human resources services to help them grow without the stress of fin...

Professional Services
51-250
Founded 2017
View All Jobs 27

Description

  • Build standard operating procedures, marketing processes, and a strategic roadmap for the department.
  • Expand acquisition channels beyond Google Shopping into Google Search, YouTube, programmatic advertising, and localized influencer campaigns.
  • Take hands-on ownership of campaign execution, including building, managing, and optimizing Google Ads and SEO/Paid Search efforts during growth transitions.
  • Plan and deploy marketing strategies tailored to European consumer preferences while preparing for US and LATAM expansion.
  • Revamp and manage automated email marketing flows and retention programs to increase customer lifetime value.
  • Lead and guide internal creatives and digital freelancers, with responsibility to recruit, hire, and scale the team as needed.
  • Own the marketing budget, set KPIs, track performance, and report results directly to the founders.
  • Use analytics tools such as Google Analytics and Semrush to monitor and improve marketing performance.

Requirements

  • 4-7+ years of marketing experience.
  • Deep experience in e-commerce or direct-to-consumer (DTC) businesses.
  • Startup or high-growth brand experience is highly preferred.
  • Ability to design multi-channel growth strategies and execute tactically when needed.
  • Strong working knowledge of Meta Ads, Google Ads (Search, Shopping, YouTube), SEO, email marketing CRM systems, and web analytics.
  • Experience scaling physical consumer products, especially in beauty, skincare, wellness, or consumer electronics, is a major plus.
  • Experience building and managing marketing teams.
  • Strong analytical, decision-making, communication, and leadership skills.
  • Preferred experience growing consumer brands internationally and managing multi-country campaigns.
  • Familiarity with European consumer markets and marketing preferences.

Benefits

  • Salary starts at $4,000+ per month, depending on experience.
  • Full-time schedule, Monday through Friday.
  • Flexible European overlap schedule, with a start time around 6:00 AM in most LATAM time zones.
  • 30 days of annual paid leave.
  • 100% remote work within Latin America.
  • Direct seat at the table with the founders.
  • Open only to candidates residing in LATAM countries.
  • Resumes must be submitted in English.

Interested in this position?

Apply directly on the company website

Apply Now

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