Sr Demand Generation Manager

4 hours, 16 minutes ago
Full-time
Senior
Sales and Business Development
Recast Software

Recast Software

Recast Software provides endpoint management software solutions designed to enhance IT teams' efficiency and security by enabling proactive management and control over devices and users within organizations.

Internet Software & Services
51-250
Founded 2015

Description

  • Own multi-channel campaigns from planning through pipeline creation, optimization, and reporting.
  • Develop annual, quarterly, and campaign-specific marketing plans aligned with revenue objectives.
  • Execute campaigns across email, webinars, digital advertising, ABM, and field events.
  • Partner with Web & Brand, Product Marketing, Content, Revenue Operations, and Sales Enablement teams.
  • Coordinate campaign messaging, landing pages, advertising, visuals, assets, goals, timing, and lead handoff.
  • Measure campaign contribution to leads, pipeline, opportunities, and revenue.
  • Manage timelines, deliverables, stakeholders, and multiple projects simultaneously.
  • Use performance data and insights to continuously optimize campaigns.

Requirements

  • 6+ years of experience in B2B marketing focused on campaigns or pipeline generation.
  • Proven success planning and executing full-funnel campaigns with measurable business outcomes.
  • Strong understanding of email marketing, webinars, digital channels, and account-based marketing.
  • Experience with marketing automation platforms, campaign planning tools, and CRM systems such as Marketo and Salesforce.
  • Excellent project management, organization, and attention to detail.
  • Collaborative, creative, proactive approach with a bias for action.
  • Ability to influence stakeholders and align cross-functional teams without direct authority.
  • Experience in IT, cybersecurity, or enterprise software is preferred.
  • Experience marketing to systems administrators, endpoint management teams, or IT professionals is preferred.

Benefits

  • $100,000–$125,000 salary range with 10% annual discretionary bonus potential.
  • Medical, dental, and vision insurance.
  • FSA or HSA with company contributions.
  • Employer-paid short- and long-term disability, AD&D, and life insurance.
  • 401(k) with 4% employer match.
  • Flexible time off, work-life balance, and remote work options.
  • Parental leave.

Interested in this position?

Apply directly on the company website

Apply Now

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