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Sr. Product Marketing Manager (Remote)

1 month, 1 week ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Agile CI/CD CRM Salesforce
Apply Now
RainFocus

RainFocus

RainFocus simplifies event management, unifies program experiences, and optimizes omnichannel marketing for virtual, in-person, and hybrid events. The platform fuels events with data connectivity, enabling personalized marketing campaigns and faster de...

IT Services
251-1K
Founded 2013
$42M raised
View All Jobs 14

Description

  • Educate internal teams and buyers on the shift toward agentic sales.
  • Lead strategic growth initiatives across Sales, Product, and Finance.
  • Build AI-driven systems and frameworks to remove business bottlenecks and improve team velocity.
  • Own product marketing deliverables through ambiguity and cross-functional complexity.
  • Conduct market research to inform strategy, product themes, and roadmaps.
  • Develop business cases and financial models for product innovation.
  • Execute go-to-market strategy for the sales product line, with emphasis on Salesforce/CRMs, data strategies, and integrations in the RAO space.
  • Partner with product owners to align solutions with business goals and customer needs.
  • Create value propositions, pricing, and messaging that translate RAO concepts into revenue ROI.
  • Equip sales and account managers with enablement tools and marketing assets.
  • Manage release readiness across marketing, sales, service, and support for new features.
  • Engage with Fortune 500 customers to understand challenges and inform product innovation.

Requirements

  • 5 to 10+ years of B2B software product marketing or product management experience.
  • Deep expertise in CRM ecosystems, especially Salesforce, and the Revenue Action Orchestration (RAO) category.
  • Ability to position AI-driven insights and shift messaging from static dashboards to real-time guided revenue execution.
  • Experience marketing to CROs, RevOps, and Sales Operations leaders.
  • Track record of launching innovative products that deliver measurable business results.
  • Experience in agile SaaS environments with continuous delivery models.
  • Strong understanding of enterprise service models and sales/marketing dynamics.
  • Familiarity with the event management software market and large-scale user conference challenges.
  • Ability to independently manage large cross-departmental initiatives and remove blockers.
  • Proven ability to identify and solve undefined business gaps proactively.
  • Strong mentorship skills to turn individual expertise into a shared team asset.
  • MBA or comparable experience required.

Interested in this position?

Apply directly on the company website

Apply Now

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