Sr. Product Marketing Manager (Remote)

3 months ago
Full-time
Senior
Product Management
RainFocus

RainFocus

RainFocus simplifies event management, unifies program experiences, and optimizes omnichannel marketing for virtual, in-person, and hybrid events. The platform fuels events with data connectivity, enabling personalized marketing campaigns and faster de...

IT Services
251-1K
Founded 2013
$42M raised

Description

  • Educate internal teams and buyers on the shift toward agentic sales.
  • Lead strategic growth initiatives across Sales, Product, and Finance.
  • Build AI-driven systems and frameworks to remove business bottlenecks and improve team velocity.
  • Own product marketing deliverables through ambiguity and cross-functional complexity.
  • Conduct market research to inform strategy, product themes, and roadmaps.
  • Develop business cases and financial models for product innovation.
  • Execute go-to-market strategy for the sales product line, with emphasis on Salesforce/CRMs, data strategies, and integrations in the RAO space.
  • Partner with product owners to align solutions with business goals and customer needs.
  • Create value propositions, pricing, and messaging that translate RAO concepts into revenue ROI.
  • Equip sales and account managers with enablement tools and marketing assets.
  • Manage release readiness across marketing, sales, service, and support for new features.
  • Engage with Fortune 500 customers to understand challenges and inform product innovation.

Requirements

  • 5 to 10+ years of B2B software product marketing or product management experience.
  • Deep expertise in CRM ecosystems, especially Salesforce, and the Revenue Action Orchestration (RAO) category.
  • Ability to position AI-driven insights and shift messaging from static dashboards to real-time guided revenue execution.
  • Experience marketing to CROs, RevOps, and Sales Operations leaders.
  • Track record of launching innovative products that deliver measurable business results.
  • Experience in agile SaaS environments with continuous delivery models.
  • Strong understanding of enterprise service models and sales/marketing dynamics.
  • Familiarity with the event management software market and large-scale user conference challenges.
  • Ability to independently manage large cross-departmental initiatives and remove blockers.
  • Proven ability to identify and solve undefined business gaps proactively.
  • Strong mentorship skills to turn individual expertise into a shared team asset.
  • MBA or comparable experience required.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Associate Product Marketing Manager – GRC

Mitratech 1K-5K Professional Services

Mitratech is hiring a Canada-based Associate Product Marketing Manager, GRC to support go-to-market strategy, product launches, messaging, competitive intelligence, and sales enablement for its global Governance, Risk, and Compliance portfolio.

Cybersecurity
1 day, 6 hours ago

Senior Product Marketing Manager

Modern Health 251-1K Health Care Providers & Services

Modern Health is seeking a Senior Product Marketing Manager to shape product positioning and go-to-market strategies for its employer mental health benefits platform, driving awareness, adoption, retention, and growth.

Content Marketing
3 days, 7 hours ago

Product Enablement Manager

Zone & Co 251-1K Diversified Financial Services

Zone & Co is seeking a Product Enablement Manager to help internal teams and customers adopt and maximize its AI-powered financial operations platform for Oracle NetSuite through scalable training, resources, and launch programs.

ERP NetSuite
4 days, 7 hours ago

Senior Product Marketing Manager, Core (Remote, US)

Newsela 251-1K Diversified Consumer Services

Newsela is seeking a Senior Product Marketing Manager to lead go-to-market strategy for its Threads & Themes Core ELA curriculum portfolio, translating market and customer insights into positioning, adoption, and revenue growth across national and state-level launches.

Content Marketing Digital Marketing
4 days, 7 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers