Senior Associate- Product & Channel Marketing (Remote)

3 weeks, 2 days ago
Full-time
Senior
Product Management
Protective Life

Protective Life

Protective Life Insurance Company offers financial security through insurance and investment products, serving people and protecting families for over a century.

Insurance
1K-5K
Founded 1907

Description

  • Collaborate with Line-of-Business teams to define objectives, customer segments, and product offerings.
  • Develop marketing plans, strategic briefs, messaging platforms, and go-to-market strategies using market and customer insights.
  • Ensure campaigns align with business objectives, marketing plans, and messaging strategies.
  • Monitor campaign performance, communicate results, and identify optimization opportunities.
  • Track marketing projects, timelines, deliverables, budgets, and resources through project management systems.
  • Monitor Line-of-Business budgets and alignment with annual plans and go-to-market activities.
  • Act as a liaison among business teams, marketing functions, and external partners.
  • Support stakeholder communications regarding marketing initiatives, progress, and results.
  • Influence cross-functional stakeholders, build alignment, and mentor junior associates when needed.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 7+ years of experience in marketing, product marketing, channel marketing, or a related discipline, preferably in a B2B environment.
  • Experience developing and executing strategic marketing plans and go-to-market initiatives.
  • Insurance, retirement, financial services, or other regulated-industry experience preferred.
  • Understanding of customer lifecycle marketing, segmentation, targeting, personalization, and digital channels including social media, email, SEO/AEO, PPC, and content marketing.
  • Experience using marketing analytics and metrics such as ROI, CAC, LTV, engagement rates, and A/B testing to optimize results.
  • Knowledge of data privacy regulations, including GDPR and CCPA, and marketing compliance standards.
  • Experience managing marketing budgets and multiple complex projects with competing priorities.
  • Proficiency with enterprise project management platforms such as Workfront and Microsoft Office Suite.
  • Excellent written, verbal, presentation, interpersonal, organizational, and stakeholder-influence skills.

Benefits

  • Comprehensive health, dental, and vision insurance.
  • Mental health benefits and an employee assistance program.
  • Paid time off, paid parental leave, short-term disability, and a cultural observance day.
  • Healthcare account contributions, a pension plan, and a 401(k) plan with company matching.
  • ProHealth Rewards wellness platform with opportunities to earn cash rewards.

Interested in this position?

Apply directly on the company website

Apply Now

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