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Senior Associate- Product & Channel Marketing (Remote)

1 month, 1 week ago
Anywhere
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing Digital Marketing Email Marketing SEO Social Media Marketing
Apply Now
Protective Life

Protective Life

Protective Life Insurance Company offers financial security through insurance and investment products, serving people and protecting families for over a century.

Insurance
1K-5K
Founded 1907
View All Jobs 24

Description

  • Collaborate with Line-of-Business teams to define objectives, customer segments, and product offerings.
  • Develop marketing plans, strategic briefs, messaging platforms, and go-to-market strategies using market and customer insights.
  • Ensure campaigns align with business objectives, marketing plans, and messaging strategies.
  • Monitor campaign performance, communicate results, and identify optimization opportunities.
  • Track marketing projects, timelines, deliverables, budgets, and resources through project management systems.
  • Monitor Line-of-Business budgets and alignment with annual plans and go-to-market activities.
  • Act as a liaison among business teams, marketing functions, and external partners.
  • Support stakeholder communications regarding marketing initiatives, progress, and results.
  • Influence cross-functional stakeholders, build alignment, and mentor junior associates when needed.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 7+ years of experience in marketing, product marketing, channel marketing, or a related discipline, preferably in a B2B environment.
  • Experience developing and executing strategic marketing plans and go-to-market initiatives.
  • Insurance, retirement, financial services, or other regulated-industry experience preferred.
  • Understanding of customer lifecycle marketing, segmentation, targeting, personalization, and digital channels including social media, email, SEO/AEO, PPC, and content marketing.
  • Experience using marketing analytics and metrics such as ROI, CAC, LTV, engagement rates, and A/B testing to optimize results.
  • Knowledge of data privacy regulations, including GDPR and CCPA, and marketing compliance standards.
  • Experience managing marketing budgets and multiple complex projects with competing priorities.
  • Proficiency with enterprise project management platforms such as Workfront and Microsoft Office Suite.
  • Excellent written, verbal, presentation, interpersonal, organizational, and stakeholder-influence skills.

Benefits

  • Comprehensive health, dental, and vision insurance.
  • Mental health benefits and an employee assistance program.
  • Paid time off, paid parental leave, short-term disability, and a cultural observance day.
  • Healthcare account contributions, a pension plan, and a 401(k) plan with company matching.
  • ProHealth Rewards wellness platform with opportunities to earn cash rewards.

Interested in this position?

Apply directly on the company website

Apply Now

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