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Marketing Analytics Specialist

1 month ago
United States, Canada, United Kingdom, Spain
Full-time
Mid Level
Business Intelligence Analyst
Business Intelligence
Email Marketing Google Ads Google Tag Manager HubSpot LinkedIn Ads Power BI Salesforce SEMrush SEO SQL
Apply Now
Prosci

Prosci

Prosci is a global leader in change management solutions, offering research-based tools, training, and consulting services to help organizations effectively manage the people side of change. With a focus on the Prosci ADKAR Model and a proven track rec...

Professional Services
251-1K
Founded 1994
View All Jobs 2

Description

  • Own monthly and quarterly marketing performance reporting for leadership and regional teams with clear “what / so-what / now-what” narratives.
  • Deliver consistent KPI reporting across global regions and key segments with transparent definitions and noted limitations.
  • Analyze campaign, channel, and funnel performance (including conversion trends and ROI) and surface optimization opportunities.
  • Identify gaps and inconsistencies in attribution and tracking, recommend practical improvements, and support implementation within the current ecosystem.
  • Partner with campaign managers and Marketing Ops to define tracking requirements and enforce UTM/taxonomy discipline.
  • Monitor and troubleshoot data quality issues across HubSpot and GA4, including missing UTMs, event gaps, and reporting discrepancies.
  • Maintain and validate key GA4/GTM events and conversions in partnership with Marketing Ops and ICT.
  • Build and maintain self-serve dashboards and repeatable reporting in Power BI, HubSpot, and related tools, and document dashboard logic and sources of truth.
  • Manage and monitor marketing data connectors and feeds (e.g., Funnel.io, HubSpot API), document requirements, validate outputs, and escalate data pipeline issues.
  • Train regional marketers on dashboard interpretation and measurement practices and collaborate cross-functionally with Marketing Ops, Performance Marketing, ICT, and Sales Ops.

Requirements

  • Bachelor’s degree in Marketing, Business, Data Science, or related field (or equivalent experience).
  • 3–5+ years of direct marketing analytics experience.
  • Experience building executive-level dashboards (Power BI preferred).
  • Working knowledge of SQL for data validation and joins.
  • Proven experience with HubSpot, GA4, and reconciling data across multiple systems (HubSpot, Salesforce, GA4, paid channels).
  • Experience with Power BI (dashboard building, DAX, data models) and advanced Microsoft Excel skills (pivot tables, formulas, data validation).
  • Familiarity with APIs and data connectors (Funnel.io, HubSpot API) and awareness of longer-term connector strategies such as MuleSoft.
  • Experience with GTM for event and conversion tracking and campaign tracking best practices including UTMs and tagging frameworks.
  • Channel reporting experience with tools/platforms such as Google Ads, LinkedIn Ads, and SEMrush.
  • Strong data storytelling, cross-functional collaboration skills, and experience supporting regional teams across multiple markets and currencies.

Benefits

  • Projected base salary range: 74,000–92,000 CAD (depending on qualifications and experience).
  • Eligible for inclusion in the company bonus program.
  • Remote role with candidates accepted from Canada, United States, United Kingdom, and Spain.
  • Limited travel requirement (up to two times per year for team meetings and company events).
  • Culture focused on continuous learning, growth, and purpose-driven work.

Interested in this position?

Apply directly on the company website

Apply Now

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