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Product Marketing Manager - ChiroTouch

4 weeks, 1 day ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing CRM HubSpot Salesforce
Apply Now
PracticeTek

PracticeTek

PracticeTek is an innovative software and services company empowering healthcare clinics in the retail healthcare market with solutions that enhance patient experiences and streamline clinic operations.

Health Care Providers & Services
51-250
Founded 2020
View All Jobs 12

Description

  • Lead go-to-market strategy and execution for new capabilities, bundles, and platform enhancements aligned to the product roadmap.
  • Develop clear, differentiated positioning and messaging for chiropractic practices across segments and growth stages.
  • Partner with Product and Sales to define target audiences, value propositions, and competitive differentiation for product launches.
  • Own lifecycle marketing strategy to support onboarding, adoption, engagement, and long-term customer success.
  • Collaborate with Product, Sales, Brand, Enablement, and Revenue Operations to ensure consistent messaging and coordinated execution.
  • Support sales readiness through launch planning, internal communications, and enablement assets.
  • Track, analyze, and report on campaign and launch performance, sharing insights with marketing and business leadership.
  • Contribute to campaigns, events, webinars, and partner programs that increase visibility and engagement.
  • Develop and maintain sales collateral, presentations, and competitive materials that support conversion and retention.
  • Work with Content teams to create customer-facing and sales-facing assets, including case studies, webinars, and educational resources.

Requirements

  • 5 to 7+ years of experience in B2B SaaS marketing, with healthcare or vertical SaaS experience preferred.
  • Experience supporting go-to-market strategy, product launches, and lifecycle marketing.
  • Ability to operate in a highly visible role and present strategy, performance, and recommendations to executive leadership.
  • Ability to communicate clearly under scrutiny, defend decisions with data, and adapt quickly based on feedback.
  • Strong ability to translate complex product capabilities into clear customer value.
  • Experience working cross-functionally with Product, Sales, and Revenue teams.
  • Familiarity with marketing automation and CRM platforms such as HubSpot and Salesforce.
  • Strong organizational, planning, and execution skills with attention to detail.
  • Excellent communication and storytelling abilities with a customer-first mindset.
  • Remote-eligible work arrangement across Eastern and Pacific time zones.

Benefits

  • Base salary range of $113,125 to $127,791.
  • Health, dental, and vision insurance.
  • Paid time off.
  • 401(k) with company match.
  • Eligibility for additional compensation such as bonuses.
  • Eligibility for equity, as applicable.
  • Remote-eligible position.

Interested in this position?

Apply directly on the company website

Apply Now

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