Consumer Product Marketing Lead, Link

21 hours, 7 minutes ago
Full-time
Lead
Product Management
Stripe

Stripe

Stripe is a global technology company that provides financial infrastructure for the internet. They offer a suite of APIs and tools for businesses to accept online and in-person payments, automate financial processes, and embed financial services in th...

Diversified Financial Services
5K-10K
Founded 2009
$8700M raised

Description

  • Define Link’s consumer positioning and messaging across all customer touchpoints.
  • Own end-to-end go-to-market strategy for new Link features and consumer experiences.
  • Shape the product roadmap by representing the consumer voice in product planning.
  • Partner with Brand Marketing to align campaigns with product truths and measurable outcomes.
  • Drive consumer research and synthesize insights from qualitative research, behavioral analytics, and market data.
  • Define, track, and report on consumer growth metrics across awareness, activation, engagement, and retention.
  • Use data and reporting to optimize the marketing mix and improve consumer outcomes.
  • Communicate product strategy, consumer insights, and marketing results to Stripe leadership and cross-functional partners.

Requirements

  • 10+ years of experience in product marketing, including 5+ years in B2C products.
  • Proven track record developing consumer positioning, messaging, and go-to-market strategy for scaled consumer products.
  • Strong research and analytical skills with the ability to synthesize consumer insights, market data, and competitive intelligence into actionable strategy.
  • Excellent written and verbal communication skills, including experience presenting to and influencing senior stakeholders.
  • Demonstrated success working cross-functionally across product, brand, creative, and analytics teams.
  • Experience building go-to-market strategies for high-scale consumer products, ideally in fintech, payments, or consumer tech.
  • Ability to work effectively in fast-moving, zero-to-one environments and build new capabilities at scale.

Interested in this position?

Apply directly on the company website

Apply Now

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