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Lifecycle Marketing Manager

19 hours, 6 minutes ago
United States
Full-time
Mid Level
Email Marketing Manager
Marketing and Growth
Asana Copywriting Email Marketing HubSpot Salesforce
Apply Now
PracticeTek

PracticeTek

PracticeTek is an innovative software and services company empowering healthcare clinics in the retail healthcare market with solutions that enhance patient experiences and streamline clinic operations.

Health Care Providers & Services
51-250
Founded 2020
View All Jobs 2

Description

  • Lead the development and execution of the full-funnel email strategy with an emphasis on conversions.
  • Create and manage triggered and personalized automation flows.
  • Write, edit, and refine compelling email copy for target audiences.
  • Segment audiences using data-driven insights to improve relevance and engagement.
  • Plan, create, and launch promotional, transactional, and triggered email campaigns with cross-functional stakeholders.
  • Oversee email list growth, maintenance, hygiene, and compliance with data protection regulations.
  • Monitor and analyze campaign performance, including opens, clicks, conversions, and ROI.
  • Design and run A/B tests to optimize email performance and identify best practices.
  • Develop and improve email production schedules and workflow processes.
  • Stay current on email, automation, tools, and best practices to drive continuous improvement.

Requirements

  • Bachelor's degree in marketing or a related discipline.
  • 3-5 years of experience in lifecycle marketing.
  • HubSpot certification.
  • Excellent project management and organizational skills with the ability to manage multiple projects, competing priorities, and tight deadlines.
  • Strong interpersonal skills and the ability to interact effectively with leaders and highly intellectual thinkers.
  • B2B SaaS experience is preferred.
  • Salesforce experience is a plus.
  • Asana project management experience is a plus.

Benefits

  • Compensation expected between $65,000 and $110,000.
  • Eligible for bonuses or equity, as applicable.
  • Health, dental, and vision coverage.
  • Wellness benefits supporting lifestyle, behavioral health, and overall wellbeing.
  • Flexible paid time off, sick time, and 10 company-paid holidays.
  • 401(k) plan with company match.
  • Onsite or remote work flexibility.

Interested in this position?

Apply directly on the company website

Apply Now

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