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Email Strategist

6 hours, 32 minutes ago
Colombia
Full-time
Mid Level
Email Marketing Manager
Marketing and Growth
Content Marketing Copywriting CSS Email Marketing HTML HubSpot Influencer Marketing SEO Social Media Marketing
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Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 92

Description

  • Define and drive email marketing and SMS strategy for Power Digital clients.
  • Manage the daily operations of the email marketing channel, including calendar planning, strategy, content, campaign builds, deployment, testing, measurement, and reporting.
  • Build and manage automated email marketing programs and ensure end-to-end tracking and accurate measurement.
  • Collaborate with creative teams to ensure email content follows brand guidelines.
  • Report monthly on lifecycle program performance and provide recommendations to clients.
  • Use data to continuously test, measure, and optimize email marketing programs.
  • Partner cross-functionally with other internal digital channels and departments.
  • Employ AI technologies to improve and optimize business processes.
  • Leverage Power Digital’s Nova ecosystem within the role.

Requirements

  • 2-5 years of experience in email marketing strategy, production, and end-to-end campaign management.
  • Strong analytical skills and strategic copywriting ability, with experience interpreting A/B testing results and acting on data.
  • Hands-on experience with email platforms such as Klaviyo, HubSpot, Braze, or similar tools.
  • SMS experience is preferred.
  • Expertise in email best practices, including segmentation, deliverability, copy, and design approaches.
  • Working knowledge of HTML/CSS for email coding.
  • Strong communication, rapport-building, and presentation skills, including the ability to navigate difficult conversations.
  • Advanced spoken and written English proficiency is required.

Benefits

  • Base salary plus commission opportunities.
  • Medical bonus.
  • 15 paid vacation days per year.
  • Up to 4 hours per quarter of paid Volunteer Time Off (VTO).
  • Flexible work environment with full-remote, in-office, or hybrid options.
  • One-time 400,000 COP work-from-home stipend paid with the first paycheck.
  • Employee Assistance Program (EAP).
  • 17 observed Colombian national holidays plus 2 mental health recharge days per year.
  • Legal benefits such as Prima and Cesantias.
  • Paid Social Security.
  • Ongoing employee development programs for personal and professional growth.
  • Quarterly awards with prize money and recognition for outstanding performance.

Interested in this position?

Apply directly on the company website

Apply Now

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