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Sr Lifecycle Product Marketing Manager

1 month ago
United States
Full-time
Lead
Email Marketing Manager
Marketing and Growth
Copywriting Cybersecurity
Apply Now
Kaseya

Kaseya

Kaseya provides integrated IT management and security solutions for MSPs and SMBs, enabling centralized IT operations, remote management, cybersecurity, and automation.

IT Services
1K-5K
Founded 2000
$567M raised
View All Jobs 35

Description

  • Define and operationalize lifecycle stages from onboarding through advocacy, including clear entry and exit criteria.
  • Develop segment-specific customer journeys aligned to MSP maturity, product footprint, and use cases.
  • Create automated adoption and onboarding programs that improve time-to-value.
  • Partner with Sales and Customer Success to generate measurable, marketing-sourced expansion pipeline.
  • Build trigger-based programs tied to usage thresholds, product gaps, operational risk, and renewal timing.
  • Develop customer-facing assets and messaging that reinforce product value and support renewal conversations.
  • Define lifecycle KPIs and use dashboards, alerts, and predictive signals to measure performance and identify opportunities.
  • Partner with Product, PMM, and RevOps to translate insights into actions and prioritize friction-point improvements.
  • Expand customer advocacy programs including reviews, case studies, testimonials, and references.
  • Collaborate with Brand, Comms, and Product Marketing to share customer stories across global channels.

Requirements

  • 8+ years of experience in lifecycle, retention, customer, or product marketing, preferably in SaaS.
  • Experience driving adoption, retention, or expansion through data-driven programs.
  • Ability to translate product and usage data into lifecycle insights and interventions.
  • Strong cross-functional partnership skills with Sales, Customer Success, Product Marketing, and RevOps.
  • Excellent copywriting skills and experience creating customer-facing, value-focused assets.
  • Familiarity with MSPs, IT operations, cybersecurity, or B2B infrastructure tools is a plus.

Interested in this position?

Apply directly on the company website

Apply Now

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