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Marketing Analyst

7 hours, 55 minutes ago
Mexico, Argentina, Brazil, Colombia
Full-time
Junior
Email Marketing Manager
Data Science and Analytics
Digital Marketing Email Marketing HubSpot Shopify SQL
Apply Now
Zipdev

Zipdev

Zipdev specializes in connecting businesses with highly skilled remote talent from Latin America, offering a cost-effective solution for hiring software developers and virtual assistants.

Professional Services
51-250
Founded 2014
View All Jobs 26

Description

  • Analyze marketing, sales, and customer data to identify trends, opportunities, and performance gaps.
  • Monitor campaign performance and customer engagement across multiple channels.
  • Evaluate content performance and track key metrics such as conversion rates, retention, lifetime value, and campaign effectiveness.
  • Develop reports and dashboards that deliver actionable insights to stakeholders.
  • Translate data findings into recommendations that improve marketing performance and business outcomes.
  • Build, launch, and optimize email and SMS automation campaigns.
  • Support lifecycle marketing programs such as welcome flows, nurture campaigns, post-purchase sequences, and win-back campaigns.
  • Create and maintain audience segmentation strategies based on customer behavior and engagement data.
  • Support marketing operations, workflows, and data accuracy across platforms and systems.
  • Assist with CRM data migration, cleanup, organization, and ongoing maintenance.
  • Work within HubSpot, Shopify, and Zapier to manage contacts, lists, workflows, integrations, and reporting.

Requirements

  • 2–3 years of experience in Marketing Analytics, Marketing Operations, CRM Management, or Lifecycle Marketing.
  • Hands-on experience with HubSpot, Shopify, and Zapier.
  • Strong analytical skills and experience working with marketing and sales data.
  • Proficiency with spreadsheets, including pivot tables, formulas, reporting, and data analysis.
  • Experience activating and managing marketing campaigns.
  • Experience supporting CRM data migration, data cleanup, or data management initiatives.
  • Understanding of customer lifecycle marketing and audience segmentation.
  • Ability to identify content performance trends and engagement opportunities.
  • Strong organizational skills with a process-oriented mindset and excellent attention to detail.
  • Ability to manage multiple projects simultaneously.
  • Strong written and verbal English communication skills.
  • Must be located in Latam.
  • Experience with email and SMS marketing platforms such as Klaviyo, Omnisend, or Attentive (nice to have).
  • Experience with e-commerce businesses and customer retention strategies (nice to have).
  • Familiarity with attribution models and digital marketing performance metrics (nice to have).
  • Experience building dashboards and marketing reports (nice to have).
  • Knowledge of customer journey mapping and lifecycle marketing best practices (nice to have).
  • Experience working with marketing automation tools and integrations (nice to have).
  • Exposure to paid media reporting and performance analysis (nice to have).
  • Basic SQL, data visualization, or business intelligence experience (nice to have).
  • Experience in the beauty industry (nice to have).

Benefits

  • Work remotely Monday through Friday, 40 hours per week, with no weekends.
  • 10 business days of vacation per year.
  • 5 national holidays per year.
  • 5 company holidays per year, including Christmas Eve, Christmas Day, New Year’s Eve, New Year’s Day, and Zipdev Day.
  • Parental leave.
  • Health care reimbursement.
  • Active lifestyle reimbursement.
  • Quarterly home office reimbursement.
  • Payroll deduction purchase plans.
  • Longevity bonus.
  • Continuous learning bonus.
  • Access to training and professional development platforms.

Interested in this position?

Apply directly on the company website

Apply Now

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