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Subscription Growth Manager

4 weeks, 1 day ago
United States
Full-time
Mid Level
Email Marketing Manager
Product Management
Copywriting Email Marketing
Apply Now
City Cast

City Cast

City Cast produces daily local news podcasts and newsletters designed to enhance civic engagement and foster a deeper connection to various American cities.

Internet Software & Services
11-50
Founded 2020
View All Jobs 2

Description

  • Own acquisition strategy and the full subscriber journey from conversion through onboarding and retention.
  • Define and improve the user journey to drive paid subscription conversion on-site and via email.
  • Shape the structure, packaging, and value proposition of City Cast DC’s subscription tiers.
  • Develop lifecycle communications including welcome, retention, and winback series.
  • Partner with the membership manager to plan and run ad hoc membership campaigns across email, website, social, and podcast messaging.
  • Work with editorial and audience teams to promote subscriber benefits such as paywalled content, member events, and swag.
  • Write or direct copy for acquisition touchpoints including the website, newsletter, and in-podcast calls to action.
  • Track core subscription metrics including conversion rate, churn rate, LTV, and net subscriber growth.
  • Translate performance data into clear recommendations for stakeholders and stay current on best practices in personalization, segmentation, and platform capabilities.

Requirements

  • 2-5 years of experience in a consumer subscription business, with a strong preference for media experience.
  • Experience in growth marketing, lifecycle marketing, conversion-rate optimization, or product marketing.
  • Strong understanding of subscription funnel economics and the drivers of conversion and retention.
  • Familiarity with membership and CRM tools.
  • Strong, clear writing skills with the ability to match brand voice and write copy that converts.
  • Data-informed mindset with the ability to interpret metrics and apply insights.
  • Ability to manage multiple projects in a fast-moving environment.
  • Builder mentality and comfort owning both strategy and operational execution.
  • Genuine enthusiasm for local journalism and the communities it serves.
  • Candidates based in the D.C. area are strongly preferred.

Benefits

  • Full-time, remote role.
  • Salary range of $80,000-$100,000 depending on experience.
  • Excellent benefits.
  • Opportunity to work closely with a local DC team while contributing to a growing subscription business.
  • High-autonomy role with a real say in the subscription product and visible impact on the community.
  • Equal opportunity employer committed to diversity.
  • Opportunity to work across a network of local news brands over time.

Interested in this position?

Apply directly on the company website

Apply Now

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