CPG Marketing Account Director

3 weeks, 6 days ago
Full-time
Senior
Sales and Business Development
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012

Description

  • Own 4–6 CPG client accounts and senior client relationships.
  • Run quarterly Power Circuit reviews to diagnose business, audience, product, messaging, channel, and measurement constraints.
  • Advise on channel mix across DTC, Amazon, and retail, including how channels interact.
  • Coordinate paid media, SEO, content, influencer, and creative teams around unified account strategies.
  • Lead QBRs that drive strategic decisions and action plans.
  • Manage client retention, renewals, expansion, and portfolio MRR growth.
  • Build multi-threaded relationships across client organizations.
  • Use AI, Nova, Iris, Pulse, and Power Circuit systems in account management and performance workflows.
  • Manage and develop 1–2 direct reports, including coaching, development plans, and performance reviews.

Requirements

  • 6+ years of experience in CPG marketing, ideally spanning DTC and retail brands.
  • Advanced proficiency in spoken and written English.
  • Understanding of Amazon growth strategy, including share of search, ASIN architecture, Buy Box, and sponsored versus organic performance.
  • Familiarity with retail partners such as Target, Ulta, Sephora, Whole Foods, or similar companies.
  • Knowledge of CPG measurement approaches, including MMM, incrementality testing, and in-store versus digital attribution.
  • Fluency in upper-funnel strategies across content, SEO, YouTube, and programmatic channels.
  • Experience managing creative-heavy accounts involving briefs, asset velocity, and influencer strategy.
  • Track record of retaining and expanding client accounts.
  • Experience managing senior clients with strong brand perspectives.
  • Experience coaching and developing team members.

Benefits

  • Base salary plus commission opportunities.
  • Prepaid medical plan, paid Social Security, and legal benefits including Prima and Cesantías.
  • 15 paid vacation days, 17 Colombian national holidays, and 2 mental-health recharge days annually.
  • Fully flexible work environment with remote, in-office, or hybrid options.
  • 400,000 COP work-from-home stipend added to the first paycheck.
  • Up to 4 hours of paid Volunteer Time Off per quarter.
  • Employee Assistance Program and ongoing professional development programs.
  • Quarterly performance awards with prize money and recognition.

Interested in this position?

Apply directly on the company website

Apply Now

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