RemoteLeaf Logo
Log in Sign up

Marketing Automation Architect (US)

2 hours, 10 minutes ago
United States
Full-time
Lead
Email Marketing Manager
Marketing and Growth
CRM Salesforce
Apply Now
PointClickCare

PointClickCare

PointClickCare provides a leading cloud-based healthcare software platform that enables long-term and post-acute care providers to effectively manage the complete lifecycle of resident care while enhancing operational efficiency and improving resident ...

Health Care Providers & Services
1K-5K
Founded 2000
$232M raised
View All Jobs 57

Description

  • Define the technical vision, architecture, roadmap, governance, and standards for Adobe Marketo Engage.
  • Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable templates.
  • Own and optimize Marketo–Salesforce synchronization, lifecycle logic, field mappings, and data integrity.
  • Manage integrations with webinar, event, LeanData, live chat, CMS, and other marketing technology platforms.
  • Own and continuously improve lead-scoring models and lifecycle frameworks with Sales Operations and Analytics.
  • Monitor platform health, performance, administration, technical debt, and architectural opportunities.
  • Serve as a technical consultant to Marketing, Sales Operations, Revenue Operations, Customer Success, and IT.
  • Mentor Marketing Operations team members and lead continuous improvement and AI adoption initiatives.
  • Govern customer-facing security and service communications in partnership with Security, Product, Legal, and Corporate Communications.
  • Act as the primary technical liaison with Adobe Marketo Support.

Requirements

  • Bachelor’s degree, diploma, or equivalent combination of education, certifications, and experience.
  • 8+ years of experience administering and architecting Adobe Marketo Engage in complex B2B enterprise environments.
  • Extensive experience designing marketing automation strategies, lifecycle programs, lead-scoring frameworks, and scalable automation solutions.
  • Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms.
  • Demonstrated experience establishing platform governance, standards, and operational best practices.
  • Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.
  • Adobe Marketo Engage Certified Expert certification required or strongly preferred.
  • Strong analytical, troubleshooting, solution-design, and communication skills.
  • Salesforce certification is preferred.
  • Experience with LeanData, webinar platforms, event technologies, marketing analytics, attribution, or dashboard development is preferred.
  • AI fluency or experience using Microsoft 365 Copilot is preferred.
  • Working knowledge of CASL and GDPR privacy regulations is preferred.

Benefits

  • Benefits begin on the first day.
  • Retirement plan matching.
  • Flexible paid time off.
  • Wellness support programs and resources.
  • Parental, caregiver, fertility, and adoption support.
  • Continuous development support program.
  • Employee Assistance Program.
  • Allyship and inclusion communities and employee recognition programs.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Thatch

Product Engagement Manager

Thatch 51-200 information technology & services

Thatch is hiring a Product Engagement Manager to improve member, employer, and broker experiences by identifying engagement barriers and building data-driven lifecycle, messaging, and product solutions.

United States Full-time Senior Email Marketing Manager
$150k-$195k
Email Marketing SQL
2 hours, 55 minutes ago
ActivTrak

Lifecycle Marketing Manager- Customer Growth

ActivTrak 51-250 Professional Services

ActivTrak is seeking a Lifecycle Marketing Manager to create and optimize customer programs that drive enterprise adoption, measurable value, retention, and expansion across the ActivTrak platform.

United States Full-time Senior Email Marketing Manager
CRM Email Marketing
3 hours, 10 minutes ago
MyFitnessPal

CRM Operations Manager

MyFitnessPal 10K-50K Health Care Providers & Services

MyFitnessPal is hiring a CRM Operations Manager for its Lifecycle Marketing Team to strengthen CRM data and operations, scale Braze-based personalization, and support efficient lifecycle and advertising campaigns.

United States Full-time Senior Email Marketing Manager
$100k-$135k
Amplitude CSS Email Marketing HTML JavaScript SQL
2 days, 3 hours ago
Tide

CRM Manager – Subscriptions

Tide 51-250 Banks

Tide is seeking a CRM Manager – Subscriptions to lead data-driven lifecycle marketing for its paid subscription products, improving retention, customer lifetime value, and subscription revenue.

Bulgaria Full-time Mid Level Email Marketing Manager
CRM JIRA Looker Salesforce Segment
3 days, 3 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers